For agents navigating and servicing the American housing market, acknowledging its profound evolution over recent decades is crucial. Today’s landscape is quite different from that of 50 or even just 10 years ago. One of the most notable shifts is the surge in home prices, reaching unprecedented and often out-of-reach levels.

Looking back to the 2005 and 2006 real estate peak, lofty home prices reached a then staggering-sounding high of $230,200 in July 2006. Fast forward to today, and the national average home price checks in at $417,700 as of the fourth quarter of last year, with California coming in more than double that at $843,000, according to data from the California Association of Realtors.

Trend: Renters are staying renters longer

This steep climb in single-family home prices has led to an undeniable trend: renters are staying renters longer. Or, they are going back to renting! While affordability remains a significant factor, individuals are increasingly opting to rent for reasons beyond mere necessity. Popular factors can include increased flexibility, less responsibilities, and a desire for a simpler lifestyle.

The rise of remote work, freeing individuals from the need to live in commutable distance to their workplaces, has further buoyed this shift. Moreover, the allure of sidestepping the burdens of homeownership maintenance has added weight to the inclination towards renting. This trend is surprisingly on the rise among empty nesters, some of whom prefer going back to renting over maintaining the often larger suburban homes they raised their families in and instead opting for the convenience of urban living.

Even among the affluent, there’s a growing preference for renting well-located properties over investing in potentially farther-flung single-family homes. In short, the focus is shifting further from homeownership as the sole hope of future financial stability to prioritizing convenience and a lifestyle centered on experience today.

Rental incomes skyrocket

Since 2010, the number of renters earning annual incomes in excess of $200,000 jumped four-fold, according to U.S. Census Bureau data. Such statistics underscore the evolving perception that renting can be a more permanent lifestyle choice rather than just a temporary necessity.

The rise in rental demand is underscored across a variety of channels, including on BrightMLS systems, where data in 2023 showed a 12.4% year-over-year increase to 70,829. BrightMLS services seven states and some of the nation’s most important and diverse housing markets, including Maryland, New Jersey, and Washington, D.C.

Yet, even for those still aiming for homeownership, agents should be aware of more unconventional paths gaining traction. A climbing number of those considering purchasing a house are looking into non-traditional approaches, such as co-purchasing homes with non-romantic partners—friends or co-workers—rather than spouses. In a recent survey by JW Surety Bonds, about 13% of respondents said they had engaged in such arrangements, with an additional 48% considering it. Gen Zers are particularly open to this trend, with 70% of that age group expressing willingness to purchase homes with non-romantic partners.

The advantages of co-purchasing considered as key by respondents included sharing the financial burden, accessing better housing options, and seizing investment opportunities. For 65% of respondents, a shared purchase represented a passive rental income opportunity, while 54% viewed it as a way to acquire a primary residence.

Given today’s housing market, coupled with inflation, a climbing interest rate environment and a general shortage of homes, agents must recognize change is afoot. Whether individuals are embracing renting as a longer-term lifestyle choice or exploring unconventional paths to homeownership, the overarching theme remains clear: today’s housing market reflects evolving socio-economic conditions and changing lifestyles that redefine the American dream. This fact calls for innovative solutions and flexible approaches to supporting individuals who are navigating the increasing complexities of contemporary living.

Michael Lucarelli is the CEO and co-founder of RentSpree.

This column does not necessarily reflect the opinion of HousingWire’s editorial department and its owners.

To contact the author of this story:
Michael Lucarelli at michael@rentspree.com

To contact the editor responsible for this story:
Tracey Velt at tracey@hwmedia.com



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The National Association of Realtors (NAR) announced Friday that it finally reached a settlement with homeowner groups that had been embroiled in lawsuits with the association since 2019. The $418 million settlement effectively ends the current NAR broker commission model, which the homeowners’ claimants alleged forced them to pay excessive commission fees. 

If a federal court approves the landmark case’s outcome, as expected, it could give the housing market its biggest shake-up yet. The commission rule changes the NAR has agreed to could restructure the entire process of buying and selling real estate and could also deliver potential home price declines across the country. 

Here are the changes at a glance and what they could mean for investors and agents alike.

The End of the 6% Commission-Sharing Structure

The most sweeping change introduced by the settlement is the elimination of the current NAR commission-sharing structure. 

Here’s how it’s always worked: Real estate agents who are Realtors are required to offer a share of commission with the buyer’s agent in a transaction, if present. Given the NAR’s dominance on agent designations throughout the United States, this effectively created an industry-standard commission, thus violating antitrust laws, as the plaintiffs alleged. 

NAR guidelines clearly state that the commission rate is negotiable and that “commission rates are set by the market.” But in practice, commission rates are always set by listing agents and almost always at a rate of 5% to 6%. For homes selling for $400,000, this can amount to a commission payout of $24,000.

Because the sellers pay the commissions, the key argument is that it inflates the prices of homes to make up for it. Seemingly, now that the settlement has gone through, we could very well see a reduction in home prices.

Ultimately, listing agents will no longer be required to offer commission to buyer agents, which will bring more competition amongst agents as sellers search for the lowest commission offerings.

It’s anyone’s guess how much commission real estate agents will now charge, but some economists think that we will see a reduction of up to 30%.

The End of the MLS Subscription Requirement 

This brings us to the second sweeping change introduced by the ruling: Real estate agents will no longer be required to sign up for their regional Multiple Listing Service (MLS). The MLS itself will no longer include any information about the commission offered on a sale. This change would end the practice of “steering,” where buyer agents select properties that are more expensive and pay a higher commission. In addition, the new rules abolish the requirement that Realtors subscribe to an MLS in order to perform their services.

This doesn’t mean that real estate investors will no longer need to have relationships with local agents. Agents will compile their own databases of homes for sale—which still will be an important resource for investors, and which agents will likely still charge for. But with the element of open competition thrown into the process, it’s also likely that agents will work harder to scout out properties they know buyers and investors will want to buy.  

One question that remains unanswered is how all these new broker-buyer relationships will be regulated, if at all. The NAR settlement will require any MLS-subscribing broker to enter into a written agreement with a buyer so that they “understand exactly what services and value will be provided, and for how much.” We can only speculate whether buyer-broker agreements will become the norm where there is no MLS access involved.

Kevin Sears, NAR president, said in a statement: “NAR exists to serve our members and American consumers, and while the settlement comes at a significant cost, we believe the benefits it will provide to our industry are worth that cost.” 

These changes, if approved by the federal court, will come into effect in July 2024.

Ready to succeed in real estate investing? Create a free BiggerPockets account to learn about investment strategies; ask questions and get answers from our community of +2 million members; connect with investor-friendly agents; and so much more.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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It’s spring 2024 and we have a Federal Reserve meeting this week. The 10-year yield is at the same critical point as last year before the Fed went hawkish and sent mortgage rates to 8% and the 10-year yield to 5%. Could this happen again? This is the week the balls are all in the Federal Reserve’s court. I believe it is in the Fed’s interest to keep existing home sales depressed. Here is the interview I gave on CNBC on the day the Fed went hawkish, explaining why.

A serious 10-year yield and mortgage rate talk

My work on housing moves around the 10-year yield and the economics that move that. The growth rate of inflation has fallen a lot on the year-over-year data, but mortgage rates haven’t gone down, which isn’t surprising to me as my mantra has been: “Labor over Inflation.”

For 2024, the 10-year yield running between 3.80%-4.25% looks perfectly normal to me as long as the economic data is firm and the Fed hasn’t pivoted. I can’t see the 10-year yield below 3.37% unless the labor market breaks — meaning jobless claims over 323,000 on the four-week moving average. That means I can’t see mortgage rates going below 6%, especially with the spreads being bad, until the labor market or the economy gets weaker.

However, now we are at the same spot as last year, near the critical 4.34% level and we have the Federal Reserve meeting coming up. This is a big week, as you can see in the chart below.


With mortgage rates above 7% again, we will have to see what the Fed says at this meeting because, in the past few meetings, they have made it clear that policy is restrained and that they don’t want it to get too restrictive. This is what happened last year when the 10-year yield headed to 5% and we had 8% mortgage rates. However, there is a risk of the Fed sounding too hawkish again which would send the 10-year yield higher.

Purchase application data

As mortgage rates have been falling recently, we saw back-to-back weeks of growth in the purchase application data, which aligns with what we saw last year. Remember, we are working from extremely depressed levels in this data line, so the bar is so low that it doesn’t take much to move the needle.

Since November 2023, we have had 10 positive and five negative purchase application prints after making holiday adjustments. Year to date, we have had four positive prints versus five negative prints. Clearly, if mortgage rates can head toward 6% and hold we will get rising demand, but I believe the Federal Reserve wouldn’t be able to sleep at night if more people were buying homes.

Weekly housing inventory data

The one positive story for me in housing this year is that inventory is growing year over year for both active inventory and new listing data. I know it’s not a lot, but growth is growth. The one benefit of higher rates is that inventory can grow in the post-2010 qualified mortgage world as long as higher rates create softness in demand. It hasn’t been a lot of growth historically, but growth is growth. 

Last year, the seasonal inventory bottom happened on April 14, which was the the longest time to find a seasonal bottom ever. This means we will show more than normal inventory growth until we get past tax day 2024. 

Here is a look at the inventory last week:

  • Weekly inventory change (March 8-15 ): Inventory rose from 500,579 to 507,160
  • The same week last year (March 9-16): Inventory rose from 413,199 to 414,967
  • The all-time inventory bottom was in 2022 at 240,194
  • The inventory peak for 2023 was 569,898
  • For some context, active listings for this week in 2015 were 982,639

New listings data

New listings are growing yearly, which is another plus for housing. Last year, II picked up on the trend that new listing data was creating a historical bottom as the data line wasn’t heading lower with higher rates. The growth is a tad lighter than what I was hoping for. But as someone who didn’t buy the mortgage rate lockdown premise that inventory can’t grow with higher rates, this year is a good test case. 

Here’s the weekly new listing data for last week over several previous years:

  • 2024: 59,542
  • 2023: 41,415
  • 2022: 54,542

For some historical context, new listing data this week in 2010 was 306,020.

Price-cut percentage

Every year, one-third of all homes take a price cut before selling — this is regular housing activity and this data line is very seasonal. The price-cut percentage can grow when mortgage rates move higher and demand gets hit. When rates fall, they go lower than an average year.

Inventory is higher than last year, and we might have found the bottom already, so as the year progresses, the number of homes taking a price cut should increase. The goal is to see how the mortgage rate variable plays into this data line. This is why this week’s Fed meeting is key, to see if the 10-year yield can break higher, which should increase the price-cut data.

Here’s the percentage of homes that took a price cut before selling last week and how that compares to the same week in previous years:

  • 2024: 31%
  • 2023: 30%
  • 2022: 17%

Week ahead:  The Fed and housing data

The Federal Reserve’s language and the dot plot are the two things to watch this week. The dot plot should still show many Fed members having two to three rate cuts in play for 2024, with some going the opposite way from that group. We also will have tons of housing data coming out this week, including the builders’ confidence, housing starts, existing home sales, and Zillow home price data. However, the key is the Fed, Fed and the Fed!



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The National Association of Realtors (NAR) settlement of commission lawsuits nationwide is expected to force mortgage lenders and loan officers to find new ways of approaching listing agents and borrowers, give LOs a more significant role in the home-buying process, and encourage housing professionals to pursue dual-licensing, industry experts told HousingWire.

Mortgage pros have closely monitored the commission lawsuit developments since a Kansas City, Missouri jury determined that NAR, HomeServices of America, and Keller Williams conspired to inflate or maintain high commission rates through NAR’s so-called Participation Rule. These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals.

Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down. At this early stage, it’s unclear how such commissions would be paid since buyers could pay their agents out of their pockets or negotiate commissions as a seller concession in the closing costs.

Meanwhile, trade groups representing lenders believe that more details on the settlement are needed to understand its coming impact on the housing market. However, they already worry about some groups of considered vulnerable borrowers who could not pay for the buyers’ agent commission due to affordability challenges. 

On Friday, NAR announced a settlement that includes a $418 million payment for damages and a ban on any rules allowing a seller’s agent to set compensation for a buyer’s agent. Also, fields displaying broker compensation on MLSs must be eliminated, there is a blanket ban on the requirement that agents subscribe to MLSs to offer or accept compensation and buyers’ agents must have written agreements. 

NAR said that the changes, if approved by the court, will go into effect in mid-July 2024.

Getting referrals and cozying up to the sell side 

Mike Kortas, CEO at NEXA Mortgage, sent a clear message to the over 2,300 mortgage LOs at his mortgage brokerage: “Keep your eyes open, keep your ears open, listen for opportunities that are going to present themselves, and be ready to assist more buyers. You should be finding buyers before real estate agents anyway.”

NEXA has always been focused on purchase loans, which means some of its LOs do significant business with buyers’ agents. Kortas believes that good buy-side agents will remain highly relevant and garner more business as competitors wash out. Thus, LOs will have to find ways to connect to listing agents or directly with buyers, who will need more guidance during the home-buying process

These efforts include having open house programs to help seller agents and co-marketing home listings with these professionals, using social media to reach borrowers, and sometimes buying leads, according to Kortas. He said he’s also interested in seeing where homes will be listed since they will no longer be required to be in the MLS system.

Matthew VanFossen, CEO at New Jersey-based Absolute Home Mortgage Corporation, believes that the NAR’s settlement was probably the best outcome to the trade group as it focuses on consumer choice and disclosure. It also avoids new copycat lawsuits, uncertainties, and further potential showdowns with the Department of Justice (DOJ).

On average, about 50% of referrals to a retail LO come from buyers’ agents, VanFossen said. However, with the NAR settlement, listing agents may start dealing directly with homebuyers. That’s a problem because mortgage LOs traditionally have not “forged as deep of inroads” with sellers’ agents. 

“Originators may have to pivot by developing better relationships and ways to assist listing agents,” he said. “You may see buyers’ agents still be relevant, but LOs need to find vehicles to educate their buyers’ agents, educating them on how to use seller concessions, for example, to finance buyer-paid broker fees.”

Assisting homebuyers and their agents adds more to an LO’s plate.

Nick Caccia, a Greenville, Rhode Island-based producing sales manager at CrossCountry Mortgage, said that it’s hard enough getting a loan to the closing table, especially with the rates where they are. Having to be somebody’s confidant and advisor on the real estate part would be “tough.” 

Caccia said that 80% of his business comes from buyers’ agents. He shows up for open houses and teaches courses at real estate brokerage firms, which allowed him to build relationships with agents throughout his career. 

Because most of the agents he works with are full-time, dedicated professionals, he’s not expecting a decline in business as a result of the settlement.

The hybrid LO-agent?

On another front, VanFossen believes that due to the commission lawsuit, LOs may start getting real estate licenses and/or real estate buyer agents may become LOs. It would “bridge the gap in lower commission” by these professionals “starting to take both sides of the deal.” 

According to VanFossen, that’s a “definite potential outcome that a lot of mortgage lenders are looking at, legally and in a compliant manner,” including Absolute Home Mortgage, which is doing tests with this dual-licensing structure. The company had 274 LOs and 38 active branches as of Friday, per the National Mortgage Licensing System (NMLS). 

However, since real estate agents would transition to lenders, the dual-license trend would also have an “unintended consequence” for marketing servicing agreements (MSAs) between mortgage companies and real estate brokerage firms. 

Another consequence could be the emergence of real estate agents creating their brokerages and forming joint ventures with lenders, he said. 

It would also inevitably lead to even more dark grey areas in RESPA compliance.

More negotiations, lower commissions 

Per the terms of the settlement, MLS participants working with buyers must enter into written representation agreements before touring a home. 

Consequently, mortgage industry executives believe buyers will pay agents out of pocket or ask sellers to pay their agent fees through concessions. As negotiations are in place, the expectation is that the commission will be reduced. An average real estate transaction typically pays 5% to 6% in agent commissions, including 2% to 3% to the buyer’s agent. (LOs on average get about 1%.)

Kevin Leibowitz, CEO of broker shop Grayton Mortgage, expects that “commissions will get squeezed,” and some buyers’ agents will exit the industry. He has been focused on getting referrals from prior clients and online. Thus, he expects the settlement will impact his business far less than LOs who rely on buyer agents as referral partners. 

Ryan Tomasello, managing director at Keefe, Bruyette & Woods, agrees that more negotiations may happen. Of course, the devil will be in the details, and there are a number of questions about how these written representation agreements will work. 

“Key questions include whether these agreements must stipulate compensation terms, as well as if any permissible compensation offers from listing agents and sellers are prohibited from being higher than the original compensation terms already agreed to by the buyer and their agent,” Tomasello said in a report on Friday. 

“In KBW’s view, the combination of mandated buyer representation agreements and the prohibition of blanket compensation offers made by listing agents and sellers should result in significant price competition for buyer agent commissions,” Tomasello added.

Disadvantaged borrowers? 

According to mortgage trade groups, if the settlement can reduce buyer agent commissions, it can also make some underserved borrowers more vulnerable. 

Borrowers trying to buy with a mortgage from the Department of Veterans Affairs appear to be at the biggest disadvantage

Under current policy, fees or commissions charged by a real estate agent or broker in connection with a loan from the VA may not be charged to or paid by the veteran-purchaser. It’s unclear whether the VA or the Department of Housing and Urban Development (HUD) will be able to alter the policy by mid-July.

Seller concessions for VA borrowers are also capped at 4% of the home’s purchase price or appraised value and can also cover some closing costs, including the VA funding fee and prepaid taxes. And under existing FHA rules, sellers can contribute up to 6% in concessions to FHA borrowers to cover closing costs, prepaid expenses and discount points.

This could be a key part of the equation for borrowers with VA or FHA loans, as they’re typically using discount points to lower their mortgage rate, paid by sellers.

“Agent commissions have never been a closing cost from a buyer perspective,” Ryan Grant, co-founder and division president of Neo Home Loans, told HousingWire in November. “We don’t even know if the buyer’s agent fee would be an allowable closing cost because they might not even be a material necessity to the transaction.”

If FHA borrowers, for instance, used all 6% of seller concessions towards paying their agent’s commission, “you’re taking away either temporary or permanent interest rate buy-down opportunities,” Brian Covey, EVP of Revolution Mortgage, said in November.

In a December letter to federal housing agencies, the Community Home Lenders of America, which represents small lenders, wrote that “traditionally, lenders financed buyer’s agent commissions as part of the mortgage financing process, reflecting the fact that 100% of brokerage commissions were incorporated into the sale price.”

But its members noticed “many real estate agents are already writing sales contracts that require the buyer to pay the buyer’s real estate commission.” CHLA said the new model could potentially leave buyers to cover the commission out of pocket or forego representation.

On Friday, the trade group said that the NAR settlement will impose challenges mainly to underserved, veteran, and minority borrowers with low down payment capabilities “who must be protected with respect to underwriting rules, so they are not disadvantaged by changes to commission structures.”

“CHLA continues to engage Congress and federal regulators to immediately draft solutions to ensure homebuyers are not adversely impacted – especially those with limited funds to apply to the mortgage purchase process,” Scott Olson, executive director at CHLA, said in a statement. 

The Mortgage Bankers Association (MBA) added, “While full details of the apparent settlement are not yet public, MBA will monitor the outcome as well as the likelihood of new approaches to buyer agent commissions that develop as a result.”

“We will also continue our engagement with the Federal Housing Administration, Department of Veterans Affairs, and Fannie Mae and Freddie Mac about any possible guideline changes that may be needed in the future,” the trade group said in a prepared statement. 

Caccia, the LO at CCM, expects homebuyers to request a closing cost credit to cover their agents’ commissions. He believes it could be more common among first-time homebuyers, “who don’t have the cash for a down payment plus commission payments on the purchase of their homes.” However, concessions are more challenging to get in competitive markets.  

“In a market like ours, where there’s not a lot of inventory, it’s tough right now to buy a house, no matter what. A lot of my FHA buyers, the bond programs, don’t have enough for the down payment, to get through the guidelines, and to throw another 2% of the cash up front [for the agent commission],” Caccia said. 

“I would think some of them would just go directly to the listing agent, but I don’t know if that’s a sustainable model,” he added. 

VanFossen said there are talks about the “mortgage industry figuring out methods to finance the buyers’ real estate agent commission.” 

“As lenders, we are avidly against that. We do not want to, as we already have a vehicle through the sellers’ concession. We should not be putting borrowers in a place to finance 2% to 3% additional of the transaction over the period of 15, 20 or 30 years in the terms of a mortgage. And we don’t feel that our regulators, such as FHA and FHFA, are too keen on that either.”  



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Homeowners 62 and older saw their collective home equity levels drop in the fourth quarter of 2023 by roughly $119 billion to $12.84 trillion, the third quarterly fall in the last year.

This is according to the Reverse Mortgage Market Index (RMMI), a measure of senior-held home equity from the National Reverse Mortgage Lenders Association (NRMLA) and data analytics firm RiskSpan.

The RMMI fell to 449.02 in Q4, a slight decline from the Q3 level of 453.19. Senior home values fell from $15.28 trillion in Q3 to $15.18 trillion in Q4, which could have been driven by an increase in senior-held mortgage debt to $19.8 billion.

RiskSpan’s analysis of the data asserted that this drop corresponds with a seasonal downturn in overall home sales, according to an email alert distributed to NRMLA’s membership.

The RMMI is often cited by reverse mortgage companies as a sign of the unrealized market potential of the industry. During Finance of America Companies Q4 earnings presentation last week, the company cited the Q3 2023 RMMI figure of $13.08 trillion as indicative of the potential for the home to serve as a senior’s “greatest retirement asset.”

Senior homeowners were big beneficiaries of the run-up in home prices observed during the COVID-19 pandemic. In 2011, the collective level of senior-held equity sat at roughly $3 trillion while in Q3 2021, the RMMI index rose by 4%, topping $10 trillion for the first time, while the index grew by 3.98% in Q4 2021. The RMMI grew by 4.91% during Q1 2022 — when it first topped $11 trillion. In Q2 2022, the RMMI grew by 4.10%.

The collective senior housing wealth figure reached a threshold of over $9 trillion for the first time in July 2021, and $8 trillion for the first time in April 2021. It had previously topped $7 trillion for the first time in March 2019.



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Let’s face it: joint ventures (JVs) and affiliated business arrangements (ABAs) are all the rage in the residential real estate space right now. And why not? In times of depressed revenue, it makes sense to seek any and all reasonable paths to revenue.

In fact, there aren’t many mortgage lenders, builders or real estate brokerages that haven’t at least fleetingly entertained the notion. After all, a successful affiliated title operation brings not only the potential for new business but, done well, an opportunity to control more of the transaction, bringing with it the possibility for improved customer experience and better cost controls.

So why aren’t more commercial real estate (CRE) entities – investors, principals, banks, law firms or developers – seeking the same? Market conditions have certainly trended downward for residential or commercial real estate. CRE firms are also suffering through the highest interest rates seen in years. Unlike their residential counterparts, CRE JVs offer a real opportunity for increased profitability, making them an intriguing prospect. In fact, a well-run JV brings with it the very real possibility for a passive, seven-figure profit. One would think CRE businesses would be knocking down the door to harvest new forms of income.  Instead, they’re leaving money on the table.

A significant opportunity

To be sure, there are title agencies eager to partner with CRE principals and funds. Traditionally, joint ventures have been perceived as a means to diversify revenue streams and expand market reach, primarily within the residential sector. However, with residential order volume down and competition fierce, owners and decision-makers are seeking new avenues for growth.

This quest for expansion has led to a pivot towards commercial real estate, where the potential for substantial returns beckons. However, unlike residential ventures, CRE transactions (whether involving a JV or not) involve a myriad of complexities, ranging from regulatory compliance to risk assessment, thereby requiring a nuanced understanding and specialized expertise.

Office buildings, retail spaces, industrial complexes and other CRE properties generally command higher price tags and offer greater revenue-generating potential compared to residential properties. That’s probably why so many title and closing firms have tried their hand at CRE business in the effort to diversify.

Rapidly advancing technology and data analytics have also revolutionized the commercial real estate landscape, offering scores of new avenues for value creation and risk mitigation. CREs need not go it alone. Title firms collecting and making use of advanced analytics and proprietary technologies can provide invaluable insights into housing market trends, property valuations, and risk assessment. They can be, in essence, the “boots on the ground” for investors and developers alike.

And yet, more than a few title agencies taking their shot at entering the CRE space, without proper preparation or experience, have struggled in that sector. Similarly, because of lack of expertise or experience, more than a few ABAs have closed their doors not long after being established. Not only title agencies that were unprepared, but lenders, brokers and builders have learned, the hard way, that building a successful, profitable ABA takes more than a brand name and the announcement that they’ve entered into a JV.

The challenges facing CRE JVs – all title agencies were not created the same

That could be one reason CRE firms hesitate when considering title ABAs. Another could be, quite simply, that they don’t recognize the opportunity. The title business is not truly or widely understood outside of the title industry – even among other real estate-related market segments. And, far too often,  the few commercial businesses that do try to enter into title business don’t put sufficient resources into properly building the JV.

Not to mince words: title is hard. Title agents are tasked with playing the role of central communicator; compliance wizard, data (and fee) collector, project manager and technology curator in every single real estate transaction. Let’s not forget that compliance is not done just at the federal level. It’s a state-by-state; county-by-county and even city-by-city proposition. And it’s the title agent’s job to understand that and master it.

Now, let’s look at it from the title agent’s perspective. After all, while principals, investors and banks may not be clamoring to get into the title business for CRE transactions, not many title agencies do it well, and many of those only know certain markets. The ever-evolving needs of investors and developers seeking to diversify their portfolios and optimize returns only complicates that. Good CRE title firms know their clients; understand their clients’ clients and know the markets where their customers operate.

Right now, we’re generally seeing more mixed-use developments and multifaceted commercial projects. We’re seeing single-family residence investors hesitating as to when to get back into the game, but as we saw in 2021 to 2022. When they do, there will again be serious potential in that sector. Affiliated title firms taking their shot at specializing in CRE joint ventures absolutely must understand the transaction and the market, no matter how complex.

As challenging as a residential real estate transaction can be, there’s no doubt that CRE deals are much more complex. The participants in the process are generally less emotional and far better trained or educated in the process than many of their counterparts (e.g. buyers and sellers) in a residential deal. CRE assets are subject to a myriad of regulatory requirements, zoning laws, and environmental considerations that don’t apply to home sales, requiring thorough due diligence and compliance measures. Additionally, commercial transactions often involve multiple stakeholders with divergent interests and objectives, requiring deep negotiation skills and effective conflict resolution mechanisms.

Finally, the financing dynamics of a CRE transaction differ significantly from residential transactions, with larger capital requirements, longer investment horizons, and greater exposure to market fluctuations. Title agencies taking their shot at the CRE space have to understand and navigate the intricacies of commercial financing structures.

The potential return is worth the effort

Despite the inherent complexities, CRE joint ventures offer substantial rewards for title agencies willing to venture into this burgeoning market segment. With the potential for higher transaction volumes, larger deal sizes, and greater revenue generation, CRE joint ventures present a compelling opportunity for title agencies to diversify their service offerings and capture a larger share of the commercial real estate market.

The key to it all is, for CRE partners, to do the deep due diligence required for selecting such an important partner. It’s not enough for a title agency to hire a CRE-focused business development pro and hang out its new CRE shingle. It’s not even enough for a CRE-focused title business with ample experience in, for example, the Miami marketplace to suddenly proclaim itself comfortable with transactions in New York City or Chicago.

It’s also critical for banks, lenders, investors, developers and principals entering into CRE-related ABAs to realize that locating and working with title entities that have the expertise and experience necessary is just the first ingredient for success. All partners should be prepared to invest the capital and resources in the partnership that they would have building any other business from the ground up. It’s not as simple as flipping a switch. The JV will need the resources any other business would need to establish itself in the market and win business.

For title agencies and CRE firms alike, ABAs offer a very real and potentially substantial new revenue stream. While the first step comes with recognizing the potential, success also requires adequate due diligence to locate a partner or title entity that not only knows what it’s doing, but knows what the partner wants to do as well as understanding the markets in which they wish to succeed. Finally, it requires a legitimate commitment by all parties to supporting and sustaining the affiliated operation. Without these ingredients, all of the partners are simply throwing a dart. But with the proper effort and investment, the partners could well realize not only a revenue windfall, but a competitive advantage as well.


Matt Einheber is the driving force behind TitleEQ, a settlement services agency serving clients nationwide, and TitleBox, the developer of technology designed to streamline the settlement process.

This column does not necessarily reflect the opinion of HousingWire’s editorial department and its owners.

To contact the author of this story: Matt Einheber at matt@titleeq.com

To contact the editor of this story: Tracey Velt at tracey@hwmedia.com



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Investment returns for single-family rental homes are expected to rise in 2024, buoyed by rent prices that are rising faster than home prices across the country.

The average annual gross rental yield for a three-bedroom home is projected to be 7.55% in 2024, up from an average of 7.39% for the same markets in 2023. That’s according to a first-quarter 2024 report from ATTOM.

From 2023 to 2024, median three-bedroom rents rose more quickly than median single-family home prices in 216 of the 341 counties analyzed (63%).

“The U.S. home sales market cooled off a good bit last year, with some of the weakest gains over the past decade,” Rob Barber, CEO at ATTOM, said in a news release. “But that wasn’t enough to make home prices affordable for most workers, which likely fed enough demand to push up rents and yields for investors who lease out single-family properties.”

Indian River County, Florida (located in the Sebastian-Vero Beach metro area), and St. Louis City, Missouri, are expected to have the highest annual gross rental yields on three-bedroom properties in 2024 at 14.6%.

They are followed by Cameron County, Texas, in the Brownsville-Harlingen metro area (13.2%); Monroe County, New York, in the Rochester metro area (12.8%); and Richmond County, Georgia, in the Augusta-Richmond County metro area (12.7%).

At the other end of the spectrum, Santa Clara County, California, in the San Jose metro area, is expected to have the lowest potential annual gross returns in 2024 at 3%. It is followed by neighboring San Mateo County, in the San Francisco metro area (3.4%); Arlington County, Virginia, in the Washington, D.C., metro area (3.8%); Williamson County, Tennessee, in the Nashville metro area (3.9%); and San Francisco County, California (3.9%).

A total of 28 counties were identified to have potential annual gross rental yields exceeding 10% for three-bedroom properties. These include Cook County, Illinois; Wayne County, Michigan; Cuyahoga County, Ohio; Allegheny County, Pennsylvania; and Shelby County, Tennessee.

The report analyzed single-family rental returns in U.S. counties with a population of at least 100,000 that had sufficient rent and home price data. 

The report incorporated median rents and median home prices collected from its nationwide property database, as well as publicly recorded sales deed data licensed by ATTOM. 



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The U.S. Department of Veterans Affairs (VA) announced on Thursday its goals to house 41,000 veterans experiencing homelessness by transitioning them into permanent housing, and to ensure that 95% of those who receive such assistance do not return to homelessness during the year.

The VA also seeks to engage with 40,000 additional unhoused veterans and direct them to resources that could help them obtain housing and other services.

“Even one veteran experiencing homelessness is a tragedy,” VA Deputy Secretary Tanya Bradsher said during the announcement of the goals Thursday at the VA Medical Center in Washington, D.C. “We’ve made progress in recent years in tackling this problem, but there’s still a long way to go — and that’s why we’re setting these aggressive goals.”

This is the next step of addressing veteran homelessness, which the VA has called a “top priority” for both the department and the Biden administration. Based on data released by the VA in December 2023, the number of veterans experiencing homelessness has fallen by 4.5% since 2020 and by 52% since 2010.

“Whenever we get into contact with a homeless veteran, our first priority is to get them into the housing they deserve,” Bradsher said. “Then we work to provide them with the tools they need to stay housed — including health care, job training, legal and education assistance, and more. That’s how we’ll meet and exceed these goals in 2024.”

The department also announced goals to minimize or alleviate veteran homelessness specific to the Los Angeles area, including a goal to permanently house “at least 1,605 veterans experiencing homelessness,” and to engage “with at least 2,184 unsheltered veterans to help them obtain housing and other wraparound services.”

In 2023, the VA addressed the challenges in Los Angeles by providing 1,790 permanent housing placements to formerly homeless veterans in the city, which is “the most of any city in America, and exceeded their local goal by over 19%,” the department stated.

Thursday’s announcement follows on the heels of a prior announcement by the VA and the U.S. Department of Housing and Urban Development (HUD) at the end of February. That offered details on more than $14.5 million that will be distributed by public housing agencies (PHAs) across the country in an effort to house veterans. These funds will be distributed by the PHAs through more than 1,400 HUD-Veterans Affairs Supportive Housing (HUD-VASH) vouchers.

While the highest concentration of vouchers are going to Tucson, Arizona; Philadelphia; and Spokane, Washington, the footprint covers a wide range of states, according to the list of recipients.



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Denver’s housing market is on fire—at least according to a U.S. News analysis of December 2023 data from the U.S. News Housing Market Index, which includes multiple indicators of housing supply and demand, along with financial health measures. A healthy job market, low rental vacancy rates, and a low housing supply that keeps rents from falling may make Denver an attractive market to investors as well, U.S. News reports, despite its high home prices relative to the national median. 

Several more of the top 20 housing markets ranked by U.S. News were also located in Colorado, and three were located in North Carolina. Multiple markets in Texas and Florida also made the list, consistent with recent migration trends into these states. 

U.S. News also used changes in the data over time to identify markets to watch as housing market conditions improve, along with a few other rankings based on unique interpretations of the data. Let’s dive in. 

Why Denver Is Considered the Hottest Housing Market

Denver’s financial health subindex played an outsized role in its high ranking. In December, there were few signs of financial distress among homeowners. The mortgage delinquency rate in the metropolitan statistical area (MSA) was only 1.8%, half the national rate, and the foreclosure rate of 0.1% was about a quarter of the national rate. Denver residents also have a high median income relative to median mortgage and rent payments in the area. 

Denver has long been considered a desirable destination due to its abundant urban amenities and proximity to the Rocky Mountains, although rapidly rising home prices have pushed the city to the bottom of U.S. News’ ranking of the Best Places to Live—in 2016, it held the top spot, but it’s now ranked No. 99. 

But U.S. News data still showed high housing demand in the Denver metro area in December. Home prices in Denver are still more affordable than coastal hubs like New York and Los Angeles, and local real estate agents report growing interest from homebuyers early in the year. 

A low housing supply and few building permits relative to new household formation have kept prices high, even amid high mortgage rates. Rising prices have also created more renter households, with vacancy rates falling to 4.6% at the end of 2023, well below the national vacancy rate. Rents have risen 3.1% year over year, in line with national median rent increases. 

Denver’s job market also remains attractive to movers. Though the city has experienced a 1.2% decline in jobs compared to December 2022, the unemployment rate sits at just 3.3%. In addition, the ratio of construction permits to the growth in employment was positive. 

The overall Housing Market Index for the Denver metro area was 74.8, a 7.4-point improvement from the year prior. However, it’s important to note that there are a multitude of housing market data points and different ways of interpreting each one. For example, Zillow’s index, which includes predictive measures such as forecasted appreciation, ranks Denver as the 48th hottest housing market, an eight-spot decline from last year and second-to-last on Zillow’s list. 

Other Top Housing Markets in the U.S.

Here are the top 20 MSAs with the highest Housing Market Indices (the higher the number, the hotter the market), based on data from December, including:

  • Consumer and builder sentiment.
  • Unemployment figures.
  • Ratio of building permits to job growth and to household growth.
  • Available housing supply.
  • Rental vacancy rates.
  • Construction costs.
  • Delinquencies and foreclosures.
  • Ratio of median rent and mortgage payment to area income.

Many of these markets were popular with movers during the pandemic, when remote work arrangements and the desire for more spacious homes drove people away from urban areas on the coasts and continued to be popular when home prices peaked and movers sought more affordable residences. U.S. News notes another common feature: Big-city amenities without big-city problems. 

Housing Markets Worth Keeping an Eye On

To assess markets that were quickly heating up, U.S. News watched changes in the Housing Market Index over the course of six months. Tracking the data from June 2023, when mortgage rates began a steady climb, to December 2023, when rates were beginning to fall, the publication identified markets with improving Housing Market Indices amid challenges. 

Cleveland, which now ranks above Denver in the U.S. News list of Best Places to Live, has a growing job market that is gradually changing the city’s reputation. Just 14 years ago, it was called the most miserable city in the country, but opportunities in healthcare, IT, and other fields have led to the city’s revitalization. 

And with a median home price of just $190,370, investors can find affordable rental properties. As the city draws younger residents in droves, Zillow expects Cleveland’s housing market to heat up this year. 

The Virginia Beach metro area, which was also ranked third on the overall list of top markets, has the highest HMI of the markets to watch. Each of these 10 MSAs saw their Housing Market Indices increase by almost three to nine points in the span of just six months. 

Housing Markets in High Demand

U.S. News also ranked markets based on a housing demand subindex, which was based on the following data:

  • Employment and unemployment figures
  • Consumer sentiment (via University of Michigan)
  • Household growth 
  • Median home price (via Redfin)
  • Housing rental prices (via Zillow)

Here are the top MSAs for housing demand. 

The Bottom Line

There are endless possibilities for compiling housing data in order to identify opportunities. Beyond U.S. News and Zillow, you’ll find a differing list of the hottest housing markets from Realtor.com.

Ultimately, it may be beneficial to compile your own data and analyze it based on the factors most relevant to your investment strategy and budget. But if you need a place to start, consider the U.S. News Housing Market Index. 

The HMI for markets to watch, based on changes in HMI over six months, may be more useful to investors than the overall ranking of markets that are already red-hot, but it’s nevertheless helpful to consider the factors that earned Denver the top spot. And despite Denver’s relatively high price-to-rent ratio, it’s still a favorable spot for investors seeking a reliable market due to its resiliency, above-average appreciation, and consistently rapid population growth. Cleveland, on the other hand, may offer an opportunity for newbies with limited funds who want to ride the wave of revitalization in the metro.

Make Easier and Smarter Financing Decisions

Deciding how to finance a property is one of the biggest pain points for real estate investors like you. The wrong decision may ruin your deal.

Download our What Mortgage is Best for Me worksheet to learn how different mortgage rates impact your deal and discover which loan products make the most sense for your unique position.

what mortgage is best for me

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. While ChatGPT has become a go-to tool for many of us, predictive analytics tools offer a more efficient, data-driven approach to generating new client leads. Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home.

Need more examples? Automated chatbots can help you field calls, texts, emails and website inquiries to qualify incoming leads and segment buyers and sellers by their areas of interest in your CRM — all before you even pick up your phone to call or text those prospects.

Since real estate tech changes by the hour these days, we did a deep dive into the most helpful AI tools for real estate agents on the market today. Here’s a list of our favorites (so far!), and we’ll keep updating this guide as helpful new AI tools get on our radar.

AI Lead Generation Tools 

AI tools for real estate lead generation use sophisticated algorithms to sift through vast amounts of consumer data, identify potential leads, and even predict which prospect are mostly likely to become active buyers or sellers in the coming months. Using AI tools can streamline your lead generation efforts, helping you focus your time and energy on the most promising prospects.

1. Top Producer’s Smart Targeting

Phone and computer screenshots depicting Top Producer's AI tools for real estate agents

Starting price: $399 per month for CRM + Smart Targeting

AI tool: Smart Targeting predictive analytics 

Best features:

  • Includes Top Producer CRM
  • Uses AI to analyze data & market trends to identify likely sellers
  • Personalized marketing campaigns include online ads, email marketing, postcards, and handwritten letters
  • Automated lead follow-up 
  • Can target zip codes or custom farm areas

Our take on Top Producer’s AI

Adding leading-edge AI lead generation technology to one of the most popular CRMs in history is a match made in heaven. It’s the perfect way to introduce seasoned agents to AI without the intimidation factor – or the steep learning curve. While ChatGPT might be making headlines, the true killer apps of the AI revolution will add the technology to software that agents already know and love.

Visit Top Producer

2. Offrs + RAIA AI

Logo-Offrs

Starting price: $499 per month

AI Tools: Predictive analytics, RAIA AI, Roof AI

Best features:

  • Uses AI to analyze data & market trends to identify likely sellers
  • RAIA AI qualifies leads via SMS, email, or web chat
  • AI is trained by licensed agents & ISAs
  • AI predictive lead scoring 
  • Available ROOF upgrade means ISAs will call leads for you

Our take on Offrs’s AI

One of the first companies to offer AI-powered predictive analytics to find likely sellers, Offrs also has a patented AI chat tool to help nurture and convert those leads into clients. Called RAIA, Offrs AI chat tool uses conversational AI trained by licensed agents to qualify leads for you. If you want seller leads and already have a CRM you love, Offrs + RAIA is an excellent choice.

Visit Offrs

AI Marketing Tools

Real estate marketing can also be streamlined and made more effective (and less expensive) using these AI tools for real estate agents. You’ve probably already used some AI tools for marketing without knowing it, if you’ve virtually staged your listing photos or used writing tools like Grammarly or ChatGPT to write blogs, emails or online ads.

3. Virtual Staging AI

Before and after photos of a virtually staged bedroom using AI tool called Virtual Staging AI

Starting price: $12 per month for six staged photos

Best features:

  • More realistic virtual staging than any other AI staging tool
  • Can select furniture styles like modern, Scandinavian, & farmhouse
  • Decluttering included 
  • Unlimited revisions and 30-second turnaround
  • Affordable pricing 

Our take on Virtual Staging AI

Founded by a Harvard student, Virtual Staging AI offers something that competitors don’t: it actually works! Unlike other AI virtual staging apps, Virtual Staging AI produces consistently high-quality staged photos without the weirdness. Just pick the type of room you want to stage and choose your furniture style, and the app will keep generating staged photos until you find one that works for your listing.

Visit Virtual Staging AI

4. Reimaginehome

Before and after home photos using Reimaginehome, an AI tool for real estate agents that virtually stages properties

Starting price: Free for 30 images per month

Best features:

  • Offers virtual staging, exterior enhancement, and sky replacement
  • You can select room types, furniture styles, and color themes
  • Free for 30 photos per month

Our take on Reimaginehome

While its AI-generated staging quality might not be as good as Virtual Staging AI’s, Reimaginehome offers agents more flexibility. Instead of just choosing a room type and furniture style, Reimaginehome lets you choose color themes, create landscape designs, and replace cloudy skies. It’s also free for up to 30 images per month, which makes it the perfect choice for agents who want to experiment with virtual staging and AI-generated images.

Visit Reimaginehome

5. Canva

Starting price: Free version available, Canva pro is $119/year

Best features:

  • User-friendly Interface
  • Extensive Template Library
  • Drag-and-Drop Editor

Our take on Canva’s AI

While primarily known as a graphic design platform, Canva has integrated AI features that can assist real estate agents in creating visually appealing marketing materials. Its AI algorithms can suggest design layouts, color schemes, and even appropriate copy based on the content input, making it an excellent tool for designing brochures, social media posts, and property listings.

Visit Canva

Canva image created by real estate agent Amy Fridhi: desktop with keyboard, pen, eye glasses, cell phone and a cup of coffee

Licensed Agent in MA & FL

If you’re too busy to fiddle with Canva and want done-for-you social media graphics and a complete calendar of social media content each month, Coffee & Contracts offers polished Canva graphics and copy for a monthly subscription fee.

Visit Coffee & Contracts

AI Enhanced CRMs

AI significantly revolutionizes customer relationship management (CRM), offering a blend of efficiency and personalization. By harnessing the power of AI, CRM systems can intelligently analyze customer data, predict client needs, and provide personalized recommendations, enhancing client engagement and satisfaction.

6. Lofty’s AI Assistant

Screenshot of the Lofty AI Assistant dashboard for real estate agents

Starting price: $39 upgrade (sold as part of a larger package)

AI tool: AI Assistant

Best features: 

  • Works for lead conversion, appointment setting, nurturing, and behavioral monitoring 
  • Engages with leads via chat, text, or Facebook Messenger
  • Responds to the lead’s behavior on your website
  • Long-term AI-powered nurturing campaigns
  • Customizable AI workflows & analytics
  • Helps tag and manage leads

Our take on Lofty’s AI

Lofty’s (formerly Chime) AI Assistant is one of the industry’s most advanced and useful AI tools for real estate agent. More than a simple chatbot, Lofty’s AI Assistant can help you qualify and convert leads on your website, set up showing appointments, and even nurture leads for the long haul. I also love how you can set it to qualify leads, get appointments, or monitor behavior, and it starts working all by itself.

Visit Lofty

7. Real Geeks’ Geek AI & SEO Fast Track

Screenshot of RealGeeks AI and SEO Fast Track tools using AI for real estate agents

Starting price: Call for upgrade pricing (sold as part of a larger package)

AI Tools: Geek AI Assistant, AI-Powered SEO Fast Track

Best features:

  • Advanced AI chatbot & SEO assistant
  • Buyer & seller specific scripts
  • Sends messages via chat and SMS
  • Automatically creates searchable area pages to rank on Google
  • Writes unique, locally targeted, AI-generated content 

Our take on Real Geeks AI

One of the first real estate CRMs to use AI technology, Real Geeks’ new AI features seamlessly integrate with the workflows agents are already used to. Agents have been using their Geek AI assistant to chat with leads for a few years now, but their new AI-driven SEO Fast Track upgrade could be a game changer for ranking on search engines.

Visit Real Geeks

AI Chatbots 

Chatbots and enhanced customer interaction tools offer real estate agents a significant advantage by changing how they connect with clients. These AI-driven systems provide instant, round-the-clock responses to client inquiries, ensuring potential leads are engaged the moment they show interest in listing or buying a home.

Here are some of our favorite real estate AI tools for customer engagement and interaction:

8. Roof AI

Starting price: unknown

Best features:

  • AI-powered chatbot
  • Marketing automation
  • Behavioral tracking

Our take on Roof AI

Roof AI is a dynamic tool for real estate agents. It offers an AI-powered chatbot that excels at engaging potential clients and automating lead generation. This system interacts with users in real time, answering inquiries, qualifying leads, and scheduling viewings. Roof AI’s ability to handle initial client interactions allows agents to focus on more complex aspects of their business, improving overall productivity.

Visit Roof AI

9. Structurely

Starting price: Starts at $1,497 for three months

Best features:

  • AI conversational assistant
  • Lead qualification
  • CRM integration

Our take on Structurely

Structurely is an innovative AI conversation tool specifically designed for real estate agents to enhance lead qualification. It uses artificial intelligence to engage with and qualify leads through natural, automated conversations, allowing agents to focus on the most promising prospects. By providing timely and intelligent responses to inquiries, Structurely helps you streamline the initial stages of client interaction, making the lead nurturing process more efficient and effective.

Visit Structurely

10. Tidio

Starting price: Free plan (paid plans at $19 and $49/month)

Best features:

  • Chatbots
  • Live chat capabilities
  • Email marketing

Our take on Tidio

Tidio is a specialized AI chatbot tailored to meet the unique needs of real estate agents and brokers. This intuitive tool engages potential clients in real time, providing immediate responses to queries about listings and property details and scheduling viewings. By automating initial customer interactions, Tidio improves client engagement and assists in capturing leads more effectively, allowing real estate agents to focus on high-priority tasks.

Visit Tidio

Property valuation and market analysis

AI-supported property valuation and market analysis tools give real estate agents a decisive edge in quickly and accurately determining property values and understanding market trends. By leveraging large datasets, these tools offer precise, data-driven valuations and insightful analysis. These are essential for setting competitive prices and advising clients effectively. 

Here are some of our favorite AI tools for real estate property valuation and market analysis:

11. HouseCanary

Starting price: undisclosed

Best features: 

  • Accurate property valuation
  • Track and predict market movements
  • Risk assessment and forecasting

Our take on HouseCanary

HouseCanary offers advanced analytics and valuation models to inform an agent’s real estate practices. The platform provides precise property valuations and market forecasts, assisting agents in pricing properties accurately and understanding future market trends. HouseCanary’s detailed reports and insights enable agents to offer data-driven advice to clients, ensuring informed decision-making in both buying and selling processes.

Visit HouseCanary

12. CoreLogic

Starting price: $149/month

Best features: 

  • Comprehensive property data
  • Advanced analytics 
  • Market trend analysis

Our take on CoreLogic

CoreLogic stands out as an excellent resource for real estate agents, offering advanced analytics and property data solutions. It provides comprehensive insights into property values, market trends, and risk assessment, enabling agents to make well-informed decisions and offer expert advice to their clients. With its deep dive into local and national real estate data, CoreLogic helps agents stay ahead in a competitive market by equipping them with detailed and reliable information.

Visit CoreLogic

Commercial real estate market trends

AI tools that specialize in market trends and data analytics are invaluable for real estate agents. They offer a deep dive into the complexities of the property market. These tools access vast amounts of data, analyzing patterns and trends to provide agents with insights about the market.

Here are some of our favorite AI tools for commercial real estate market trends:

13. Reonomy

Starting price: $49/month

Best features: 

  • Machine Learning Technology
  • Extensive Data Network
  • Ownership Portfolios

Our take on Reonomy

Reonomy offers comprehensive AI-driven analytics and property data. This platform specializes in commercial real estate, providing agents with deep insights into property histories, ownership details, and market trends. It helps agents to facilitate informed investment decisions and aid in strategy development. Reonomy’s rich data repository and analytical capabilities make it an invaluable asset for agents looking to excel in the commercial real estate sector.

Visit Reonomy

14. AirDNA

Starting price: Free (paid plans starting at $15/city/month)

Best features: 

  • Comparative data
  • Investment analysis
  • Revenue optimization

Our take on Airdna

Airdna is a data analytics company specializing in the short-term rental market, focusing on providing insights for properties listed on platforms like Airbnb and VRBO. AirDNA leverages a wealth of information, including rental rates, occupancy rates, and seasonal trends, to offer detailed analysis and forecasts. Their tools and reports aim to empower users with actionable intelligence to maximize their returns in the dynamic short-term rental space.

Visit AirDNA

The full picture: AI tools can benefits your bottom line

Believe it or not, this list is just the tip of the iceberg. Every day, companies are developing new ways to use AI to effectively improve business processes and streamline tasks.

As scary as it may be to embrace something new, AI tools are an invaluable resource for real estate agents, with unique functionalities that can enhance and support many aspects of your business. From refining lead generation and enhancing property valuations using insightful data analysis to streamlining transaction management, AI empowers agents to operate at their optimal best.

Integrating AI tools into your weekly routine not only boosts your operational efficiency, the insights it provides can lead to more informed decision-making. AI tools can also improve client experiences by elevating the level of service you’re able to provide — simply because you have more time on your hands. By automating routine tasks, these tools allow agents to focus on the most important part of your business — building stronger, more meaningful relationships with clients and offering top-tier client service.

Frequently asked questions

Staying updated requires a proactive approach. Follow real estate technology blogs, read industry articles (like this one!), participate in webinars and conferences, and network with other professionals to learn about the latest tools and best practices.

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