\t\t \t\t Include impressive career statistics like the number of homes sold, total sales volume or any record-breaking sales. These figures effectively quantify your success and add meaningful credibility on top of the feel-good warm fuzzies.<\/p>\n Check out this bio from Monica Carr<\/a> of Monica Carr Group.<\/p>\n Monica Carr and her skilled team are passionate about catering to the needs of each client, and their proven track record speaks for itself. For nearly 20 years, Monica has helped families in Orange County buy, sell, or lease, with total sales nearing $1 Billion. The Monica Carr Group is committed to streamlining the buying and selling process to deliver a 5-Star Experience to every customer, every time. Praised by clients and colleagues alike, Monica and her team are highly respected for their expert negotiation skills and market trend insights. Their sellers have access to gifted home stagers, professional photographers, videographers, home repair technicians, negotiated escrow rates, an extended database of buyers, and intuitive pricing strategies that deliver impressive results every time!<\/em><\/p>\n Monica has been in the top 1% of Realtors in Orange County year over year since she was licensed in 2003. She is honored to work side by side with her team who are recognized as top performers in Orange County.<\/em><\/p>\n Not only does Carr list her 20 years\u2019 experience and sales totaling $1 billion, but she mentions next that she is in the 1% of Orange County top performers.<\/p>\n Try these buzzwords and phrases to showcase your career stats:<\/p>\n \u201cSuccessfully closed over 600 property transactions\u201d<\/em> Mention any public recognition you’ve received, such as awards from local organizations, shoutouts in magazines or newspapers, notable prizes and rankings in industry publications. These accolades serve as testament to your excellence and commitment.<\/p>\n Check out this bio from Erin Sykes<\/a> of Nest Seekers International. Here, Sykes knocks it out of the park with an impressive list of media outlets for which she has served as an expert source. <\/p>\n Erin Sykes\u2019 perseverance and ability to anticipate trends are what have driven her success. Erin strives to help clients reach their unique goals with discreet, individualized attention and action-orientation.<\/em><\/p>\n Specializing in helping clients year-round in Palm Beach, The Hamptons, New York City, and the New Jersey coast, Erin utilizes her combined background in finance and construction to take an analytical and qualitative approach to amplifying clients\u2019 return on investment. <\/em><\/p>\n With a background in commercial and luxury residential construction at her family\u2019s 120+ year-old firm and certification as a LEED AP \u2013 New Construction, Erin understands how to optimize new development and intricate renovation using sustainable materials and methodology. <\/em><\/p>\n As Chief Economist for Nest Seekers International, Erin is responsible for developing and translating real estate trend data into consumer and industry insights. She reports on monthly housing starts, new developments, rate changes and general industry trends for all major news outlets.<\/em><\/p>\n Erin is often interviewed by Fox Business News, CNBC, TODAY, CNN, NBC Nightly News, The Real Deal, Bloomberg, Mansion Global, Forbes, TechCrunch, and Inc. She holds a MBA from Pepperdine University and a Bachelor in Finance and International Business from Villanova University.<\/em><\/p>\n Erin resides between Palm Beach, NYC and Longport, NJ.<\/em> Follow Erin on Instagram and Twitter @SykesStyle\u00a0<\/em>.<\/p>\n Try these buzzwords and phrases to describe your accolades and accomplishments:<\/p>\n \u201cRecipient of the Top Agent Award for exceptional sales performance\u201d<\/em> When considering how to write a real estate agent bio, you may wonder whether to write in first person (as in, \u201cI have 10 years of experience.\u201d) or third person (\u201cSheila has 10 years of experience.\u201d).<\/p>\n First person narrative offers a more personal touch, whereas third-person gives your real estate bio a more formal tone. Consider your audience, personal style and the vibe you want your professional brand to communicate. Generally speaking, third-person is more professional.<\/p>\n Throughout your career, you may receive requests to share your real estate bio with journalists, public relations professionals, hiring managers, panel coordinators, conference organizers and more. On top of that, you\u2019ll want to share your bio on your own website and social media channels, plus on any type of digital or physical flier, brochure, poster, sign or pamphlet for any events in which you participate.<\/p>\n So how do you write a real estate agent bio for every circumstance? It all comes down to customization. Keep most of the information the same, but change the tone and move up important details you know will speak most to every audience\u2019s pain points. Create a short bio and a longer bio to share depending on how much space you get.<\/p>\n A first-time homebuyer class, for instance, should present a welcoming environment. Your bio should communicate that you are knowledgeable enough to help navigate your clients\u2019 journey with confidence, but accessible enough to attract newbies. Perhaps you add a line about how many first-time homebuyers you\u2019ve helped in the past.<\/p>\n Meanwhile, bios written for highly exclusive luxury clients should communicate confidence in handling large deals in high-profile areas, noting details like total sales volume and which neighborhoods or what types of homes you specialize in.<\/p>\n Templates can be a great starting point, especially for new agents. Following a structured format that you can personalize makes it easier to cover everything.<\/p>\n In general, your bio should follow a similar logic as we\u2019ve outlined above. Be sure to speak directly to the needs of your customer, highlighting specifically how you can help them with their real estate needs.<\/p>\n [Your name] is, a [your town]-area real estate agent specializing in [your specialization]. Holding credentials such as [list key accreditations and designations], [your name] is a [phrase that highlights your approach, e.g. trusted advisor, community advocate, etc.].<\/p>\n Having accomplished [mention a notable career stat, e.g. selling over 300 homes and a $100 million sales volume] and receiving accolades like [name recognitions], [your name]\u2019s expertise is recognized across the industry. He\/she\/they is\/are dedicated to [list a value, e.g. helping families find their dream homes, transforming market challenges into opportunities], [he\/she\/they] consistently delivers results that exceed client expectations.<\/p>\n [List client testimonials here].<\/p>\n Deeply embedded in the [community name] community, [your name]\u2019s approach to real estate is driven by [his\/her\/their] commitment to [list another core value, e.g. integrity, personalized service, community development]. [His\/Her\/Their] understanding of the local market dynamics, combined with [his\/her\/their] involvement in community initiatives, empowers clients to make informed decisions, whether they are first-time buyers, seasoned investors, or looking to sell at the best value.<\/p>\n Recognized in [press or media mentions], [your name] is ready to partner with buyers and sellers to bring [name what clients can expert, e.g. insightful guidance, seamless transactions, tailored strategies] to [name ideal target demographic, e.g. luxury buyers, growing families].<\/p>\n For a techy approach to real estate agent bios, try loading your resume into ChatGPT and prompting it to write a bio for you. Command ChatGPT to \u201cwrite for a ____________\u00a0 audience who is preparing to _______.\u201d Giving the chatbot a description of your ideal demographic will help it tailor the information listed in your resume to speak to the exact moment of your prospective client\u2019s journey. As with the template we provided above, you can customize your AI-generated bio to sound more personable and natural to you.<\/p>\n Don\u2019t be afraid to check out the services available on platforms like Fiverr and Upwork. Put out a bid to find a professional freelance ghostwriter who can help you write your real estate agent bio. Once you\u2019re ready to publish it on your website homepage, check out our list of the best real estate website builders<\/a>.<\/p>\n \t\t \t\t .grid-container.faq {
\n\t\t\t![\"Featured](\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/01\/Featured-Image-Real-Estate-Testimonials.png\")
\t\t<\/a><\/p>\n\n\t
\n\t\tHow to make the most of real estate testimonials to attract new clients\t<\/a>
\n<\/h5>\n<\/article>\n
\n\t\t\t![\"FeatureImage-sphere-of-influence-real-estate\"](\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/FeatureImage-sphere-of-influence-real-estate.jpg\")
\t\t<\/a><\/p>\n\n\t
\n\t\t7 ways to expand your sphere of influence in real estate in 2024\t<\/a>
\n<\/h5>\n<\/article>\n
\nCareer stats<\/h3>\n
See it in action<\/h4>\n
![\"Monica-Carr\"](\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Monica-Carr.png?w=870\")
<\/figure>\n\n
Buzzwords to use<\/h4>\n
\u201cConsistently ranked in the top 5% of agents in the region\u201d<\/em>
\u201cClose to $1 billion in total property sales\u201d<\/em>
\u201cAwarded top realtor four consecutive years in a row\u201d<\/em>
\u201cAverage time on market for listings: less than 30 days\u201d<\/em>
\u201cExpert in negotiating deals, averaging 96% of asking price\u201d<\/em>
\u201cLeader in first-time homebuyer sales\u201d<\/em><\/p>\n<\/blockquote>\nAwards, accolades and press mentions<\/h3>\n
See it in action<\/h4>\n
![\"Headshot-Erin-Sykes1\"](\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/Headshot-Erin-Sykes1.jpg?w=300\")
<\/figure>\n\n
Buzzwords to use<\/h4>\n
\u201cRanked among the top 10% of agents in the Bay Area by Compass\u201d<\/em>
\u201cNamed Realtor of the Year in 2021\u201d<\/em>
\u201cRecognized by REAL Trends as a top 500 agent\u201d<\/em><\/p>\n<\/blockquote>\n
\nTips and considerations for writing the best bio<\/h2>\n
Choosing between first-person vs. third-person<\/h3>\n
Where to share your bio<\/h3>\n
Using our real estate agent bio template<\/h3>\n
Free template<\/h4>\n
Tools and resources<\/h3>\n
AI chatbots<\/h4>\n
Freelancer platforms<\/h4>\n
\nRelated Articles<\/h4>\n
\n\t\t\t![\"Website](\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/10\/Website-Builders.png\")
\t\t<\/a><\/p>\n\n\t
\n\t\t7 best website builders for real estate agents, brokers and brokerages\t<\/a>
\n<\/h5>\n<\/article>\n
\n\t\t\t![\"FeatureImage-ai-tools-for-real-estate\"](\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2023\/11\/FeatureImage-ai-tools-for-real-estate.jpg\")
\t\t<\/a><\/p>\n\n\t
\n\t\tRevamp your real estate game with 24 indispensable AI tools\t<\/a>
\n<\/h5>\n<\/article>\n
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While there\u2019s no exact formula, every well-written bio includes a few key features, which we dive into below. Follow these tips to differentiate yourself from the pack and enhance your professional brand.<\/p>\n
In this article<\/h2>\n\n- Why real estate agent bios matter<\/a><\/li>\n
- How to write a real estate agent bio<\/a><\/li>\n
- What to include in your real estate agent bio<\/a>\n
\n- Professional experience<\/a><\/li>\n
- Accreditations and designations<\/a><\/li>\n
- Values<\/a><\/li>\n
- Connection to community<\/a><\/li>\n
- Testimonials<\/a><\/li>\n
- Career stats<\/a><\/li>\n
- Awards, accolades and press mentions<\/a><\/li>\n<\/ul>\n<\/li>\n
- Tips and considerations for writing the best bio<\/a><\/li>\n<\/ul>\n
Why your real estate agent bio matters<\/h2>\n
Your real estate bio is how you shape the narrative about your services and brand. It is often the first point of contact between you and potential clients, or it\u2019s how clients confirm if you\u2019re the right fit after you\u2019ve been referred to them. A good real estate agent bio offers relatable glimpses into your personality while sharing relevant accolades, achievements and expertise.<\/p>\n
Practically speaking, your future clients will be skimming for information that reveals your knowledge about their neighborhood or zip code, and whether you\u2019ve worked with the type of property they are buying or selling. They\u2019ll want to know you have what it takes to close the type of deal they are looking for, and that you can help them reach their financial goals.<\/p>\n
But on a more basic level, people like to connect human-to-human. So let your personality shine. Showcase the best and most authentic parts of yourself by sharing a few selective personal details.<\/p>\n
How to write a real estate agent bio<\/h2>\n
Writing a real estate agent bio is all about finding the balance between capturing the client\u2019s attention, sharing your genuine personality and showcasing your expertise. Most readers scroll through bios quickly, so you want to include some eye-catching buzzwords.<\/p>\n
To help you get started, here\u2019s a list of everything you should include in a real estate agent’s bio, plus some buzzy keywords to help you phrase your message in a memorable way.<\/p>\n
What to include in your real estate agent bio<\/h2>\nProfessional experience<\/h3>\n
It sounds obvious, but too many real estate agents forget to share their expertise. It\u2019s okay to be a little braggadocious! Start strong by describing your professional background. Lead with your most eye-catching (and even most obvious) resume milestones, such as:<\/p>\n
\n- How many years you\u2019ve been in the business<\/li>\n
- How many clients you\u2019ve served<\/li>\n
- What kind of sales or purchases you\u2019ve help clients achieve<\/li>\n
- What types of homes or client you specialize in<\/li>\n
- What your total sales volume is<\/li>\n<\/ul>\n
See it in action<\/h4>\n
Check out this bio from Tate Kelly<\/a> of Coldwell Banker Warburg:<\/p>\n![\"Tate](\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/Tate-Kelly.jpeg?w=400\")
<\/figure>\nTate Kelly is a riddle of valuable contradictions. To begin with, his reputation for excellence is ironclad: over a decade of experience as a real estate broker and over $300,000,000 in total sales. In 2024, Tate received Coldwell Banker\u2019s International President\u2019s Premier Award representing the company’s top 1% of all sales professionals. In 2023, Tate was recognized by RealTrends <\/a>as one of the Best Real Estate Professionals in the United States. Representing the top 1.5% of more than 1.6 Million licensed Real Estate Agents\/Brokers nationwide.<\/em><\/p>\nTate is a native New Yorker who grew up on the Upper East Side. Tate knows the city, understands luxury, and loves historical architecture. At the same time, he is approachable, adaptable, unassuming, and self-aware. Tate\u2019s track record working in luxury sales serves as the real estate version of the \u2018Good Housekeeping Seal\u2019 of approval. Both buyers and sellers value the combined benefits of his individual talents along with membership in one of the most respected real estate firms in New York City. But what really distinguishes Tate cannot be taught or listed neatly on a resume\u2014it is his instinctive ability to relate to clients that has been an integral part of his career since the beginning.<\/em><\/p>\nWhen asked how a real estate agent should pick which professional accomplishment to focus on, Kelly told HousingWire he takes a holistic approach, starting with a few striking details. He explains:<\/p>\n
Licensed Assoc. Real Estate Broker<\/span><\/p>\n
\nBuzzwords to use<\/h4>\n
Try these buzzwords and phrases to describe your professional experience:<\/p>\n
\u201cJane Doe has 27 years of experience serving Nevada homebuyers.\u201d<\/em>
\u201cJane Doe is an industry-leading Realtor with a talent for selling unique properties.\u201d<\/em>
\u201cJane Doe specializes in luxury markets.\u201d<\/em>
\u201cJane Doe is a reputable agent known for facilitating profitable transactions.\u201d<\/em><\/p>\n<\/blockquote>\nAccreditations and designations<\/h3>\n
Highlight your professional credentials and any special designations you’ve earned. These not only bolster your professional image but also reassure clients of your credibility in the field.<\/p>\n
See it in action<\/h4>\n
Check out this bio from Janet Boyden<\/a> of Premier Sotheby’s International Realty.<\/p>\n![\"Headshot-Janet-Boyden1\"](\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/Headshot-Janet-Boyden1.jpg?w=300\")
<\/figure>\nJanet has worked in the real estate market since 1999, expanding her footprint from Georgia to South Carolina down to Florida. Prior to joining Premier Sotheby’s International Realty, she began working at Celia Dunn Sotheby’s International Realty from Atlanta Fine Homes Sotheby’s International Realty, where she was named to the Atlanta Board of REALTORS\u00ae Multi-Million Dollar Sales Club for five consecutive years. With extensive experience in new construction home sales, Janet is certified in luxury home sales and specializes in relocation and new construction builder sales.<\/em><\/p>\nGrowing up in Savannah, Georgia, as the daughter of a builder and developer, she learned the processes involved in new home construction from her dad. Real estate was a natural fit and Janet has represented several custom homebuilders.<\/em><\/p>\nJanet is a member of the REALTOR\u00ae Association of Sarasota and Manatee and has received various designations, including Accredited Buyer Representative, Accredited Seller Representative, Licensed Real Estate Salesperson, Certified Relocation Professional, Graduate, REALTOR\u00ae Institute and Certified Luxury Home Marketing Specialist. She received her Bachelor of Arts from the University of Georgia.<\/em><\/p>\nJanet and Robert Sherman brought their skill sets together in 2018 and formed a team to offer exceptional service to the Sarasota lifestyle. They have been recognized by RealTrends among America’s Top 1,000 agents for two years in a row and ranked in the top 25 three years running. Janet is now branching out in a new direction, mentoring newer agents and adding to her personal real estate team to expand their services and benefit her customers.<\/em><\/p>\nInterestingly, when HousingWire asked Boyden to share her number-one tip for how to write a real estate agent bio, she said adding personal touches gives her a better competitive advantage:<\/p>\n
\u201cYes, keep your bio professional but make it personal too,\u201d she told HousingWire. She explains why:<\/p>\n
Global Real Estate Advisor<\/span><\/p>\n
The takeaway here? Lead with your professional credentials, but sprinkle personal tidbits about the things that make you happy. Chances are, they will make your clients happy, too!<\/p>\n
\nBuzzwords to use<\/h4>\n
Try these buzzwords and phrases to reference your accreditations and designations:<\/p>\n
\u201cJane Doe is a member of the REALTOR\u00ae Association of Pittsburgh.\u201d<\/em>
\u201cIn 2018, Jane Doe became a LEED Accredited Professional.\u201d<\/em>
\u201cJane Doe was recognized by the Orange County Board of Realtors as a top performer.\u201d<\/em><\/p>\n<\/blockquote>\nValues<\/h3>\n
Your core values will resonate with clients looking for an agent they can relate to and trust. Articulate these values clearly, using phrases that reflect your commitment to principles like integrity, client satisfaction, community and professionalism (or whatever feels authentic to you!).<\/p>\n
See it in action<\/h4>\n
Check out this bio from Carrie Nicholson at Hawai\u2018i Life. <\/p>\n![\"Carrie](\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/04\/Carrie-Nicholson_Hawaii-Life.png?w=610\")
<\/figure>\nFor twenty years, Carrie has been a top-producing real estate professional dedicated to the luxury real estate market on the Big Island of Hawai\u2018i. She serves her clients and her community as a Broker-in-Charge at Hawai\u2018i Life Real Estate Brokers and a Director of Hawai\u2018i Life One – Big Island, the company\u2019s concierge suite of services, as well as a curated collection of Hawai\u2018i’s most exceptional properties and locations. Carrie\u2019s unparalleled knowledge of Big Island luxury properties and international business relations has resulted in over a billion dollars in residential and land sales across her career.\u00a0<\/em><\/p>\nCarrie began her real estate career at Clark Realty and quickly became a top producer, and through hard work and focused determination, she has led her field in the Top Broker rankings since then. As Principal Broker of Kukio Properties, she led the development\u2019s sales team, representing discerning buyers and sellers who value excellence, knowledge, and personalized results. She has been recognized multiple times as one of the Top real estate agent in Hawai\u2018i by Hawai\u2018i Business magazine. Born and raised in Hawai\u2018i, Carrie is a Coast Guard-certified submarine co-pilot, rescue scuba diver, and free diver.<\/em><\/p>\nHer passion for the ocean led her home to the deep blue enveloping the Big Island of Hawai\u2018i, where she worked extensively with National Geographic on underwater documentary films and photography.\u00a0<\/em><\/p>\nCarrie has lived and trained internationally in more than a dozen countries and from coast to coast. Her love of nature has given her a deep appreciation for Hawai\u2018i\u2019s sense of place \u2013 perhaps the most invaluable attribute of the island\u2019s luxury real estate.<\/em><\/p>\nCarrie has experienced first-hand the growth and transformation of the Big Island of Hawai\u2018i. Using her in-depth understanding, knowledge, and training, she helps clients make highly informed decisions about the community and helps them choose a home that synergistically meets their needs, dreams, and lifestyles. She has an innate understanding of her clients and generously extends the resources necessary to facilitate the realization of their dreams in real estate holdings<\/em>.<\/p>\nHere, Nicholson promises excellence, knowledge and personalized results for discerning buyers and sellers. She underscores her expertise and global experience.<\/p>\n
Nicholson also shares her passion for the ocean, her love of nature, and her appreciation for Hawaii\u2019s sense of place. In a market where luxury residential home sales are so closely tied with the lifestyle buyers are looking for, Carrie’s deep commitment to the values of Hawaii resonates with her clients. <\/p>\n
\nBuzzwords to use<\/h4>\n
Try these buzzwords and phrases to express your values:<\/p>\n
\u201cDedicated to excellence in service\u201d<\/em>
\u201c<\/em>Committed to the community\u201d<\/em>
\u201cIntegrity and honesty at every step\u201d<\/em>
\u201cClient-centric approach and tailored real estate solutions\u201d<\/em>
\u201cFamily-centered relocation assistance\u201d<\/em>
\u201cUnwavering commitment to clients\u201d<\/em>
\u201cPassionate about delivering exceptional client experiences\u201d<\/em>
\u201cA trusted advisor ensuring a smooth, stress-free real estate experience\u201d<\/em>
\u201cHighest integrity in real estate practices\u201d<\/em>
\u201cDriven by a passion for client well-being\u201d<\/em><\/p>\n<\/blockquote>\n
\nConnection to community<\/h3>\n
As in the example above, a local connection can be your biggest asset in winning over the hearts of clients who also have unique ties to your area. Mention your roots, your connection to the surrounding community, your understanding of the local market and any involvement in local activities or organizations.<\/p>\n
See it in action<\/h4>\n
Check out this bio from Amanda Dukehart<\/a> of Compass.<\/p>\n![\"Amanda-Dukehart\"](\"https:\/\/www.housingwire.com\/wp-content\/uploads\/2024\/02\/Amanda-Dukehart.jpeg?w=576\")
<\/figure>\nAs a native Baltimorean, I have a strong connection to this community and all that it has to offer.\u00a0 After high school, I studied at Parsons in NYC and completed my studies at the Art Institute of Miami.\u00a0With a background in design and business, many of my clients come to me because they want an agent that understands their needs and won’t “sell” them on just any home. When it comes time to list your home, I know what it takes to set your home apart and get it sold for top dollar.\u00a0Specializing in mid-century, historic and unique properties alike;\u00a0It\u2019s not just a home, it\u2019s an extension of who you are and should support your ideal lifestyle.\u00a0 When working with me, you will feel confident that I am\u00a0focused on your wants and needs above all else. I am a member of the National Association of Realtors, and the Greater Baltimore Board of Realtors.<\/em><\/p>\nHere, Dukehart leads with her native Baltimore roots, noting that she returned to her hometown after studying design and business in two leading art cities. This detail reinforces her commitment to her community, while adding to her credibility as someone who specializes in mid-century, historic and unique properties. Art and design enthusiasts will likely love her connection to Parsons School of Design and the Art Institute of Miami, but tried-and-true Marylanders will appreciate the fact that she came home.<\/p>\n
\nBuzzwords to use<\/h4>\n
Try impressive buzzwords and phrases to highlight your connection to your community:<\/p>\n
\u201cDeeply rooted in the Dallas area\u201d
\u201cA proud resident of the Tri-State area\u201d
\u201cActively involved in local development\u201d
\u201cYour local neighborhood expert\u201d
\u201cNurturing strong relationships in the Bay Area\u201d
\u201cBorn and raised in the Milwaukee region\u201d<\/em><\/p>\n<\/blockquote>\n
\nTestimonials<\/h3>\n
A powerful way to add credibility and humanize your bio is through testimonials. These are endorsements from past clients that speak to your signature style, skill and effectiveness as an agent. Think of them as social proof, reassuring prospects that you have a good track record and teeing them up to get in line for their turn at experiencing your fine service.<\/p>\n
See it in action<\/h4>\n
Check out these testimonials on the bio page for Amanda Dukehart<\/a> of Compass.<\/p>\n“I don\u2019t think there\u2019s a real estate agent out there better than Amanda. She guided us every step of the way and bent over backwards to get us the home we wanted in this crazy market. She worked tirelessly for us and is a true credit to her profession. On top of her exceptional work ethic, she has a great eye for style and aesthetics. You won\u2019t regret choosing her for your agent.” <\/em> -Scott\u00a0(via\u00a0google business<\/a>)<\/p>\n“Amanda was incredibly attentive to our needs, she made the process of selling our home as painless as possible, and I wouldn\u2019t hesitate to utilize her services for any future real estate purchase or sale.” <\/em> -Ryan (via\u00a0google business<\/a>)<\/p>\n
- \n
- Professional experience<\/a><\/li>\n
- Accreditations and designations<\/a><\/li>\n
- Values<\/a><\/li>\n
- Connection to community<\/a><\/li>\n
- Testimonials<\/a><\/li>\n
- Career stats<\/a><\/li>\n
- Awards, accolades and press mentions<\/a><\/li>\n<\/ul>\n<\/li>\n
- Tips and considerations for writing the best bio<\/a><\/li>\n<\/ul>\n
Why your real estate agent bio matters<\/h2>\n
Your real estate bio is how you shape the narrative about your services and brand. It is often the first point of contact between you and potential clients, or it\u2019s how clients confirm if you\u2019re the right fit after you\u2019ve been referred to them. A good real estate agent bio offers relatable glimpses into your personality while sharing relevant accolades, achievements and expertise.<\/p>\n
Practically speaking, your future clients will be skimming for information that reveals your knowledge about their neighborhood or zip code, and whether you\u2019ve worked with the type of property they are buying or selling. They\u2019ll want to know you have what it takes to close the type of deal they are looking for, and that you can help them reach their financial goals.<\/p>\n
But on a more basic level, people like to connect human-to-human. So let your personality shine. Showcase the best and most authentic parts of yourself by sharing a few selective personal details.<\/p>\n
How to write a real estate agent bio<\/h2>\n
Writing a real estate agent bio is all about finding the balance between capturing the client\u2019s attention, sharing your genuine personality and showcasing your expertise. Most readers scroll through bios quickly, so you want to include some eye-catching buzzwords.<\/p>\n
To help you get started, here\u2019s a list of everything you should include in a real estate agent’s bio, plus some buzzy keywords to help you phrase your message in a memorable way.<\/p>\n
What to include in your real estate agent bio<\/h2>\n
Professional experience<\/h3>\n
It sounds obvious, but too many real estate agents forget to share their expertise. It\u2019s okay to be a little braggadocious! Start strong by describing your professional background. Lead with your most eye-catching (and even most obvious) resume milestones, such as:<\/p>\n
- \n
- How many years you\u2019ve been in the business<\/li>\n
- How many clients you\u2019ve served<\/li>\n
- What kind of sales or purchases you\u2019ve help clients achieve<\/li>\n
- What types of homes or client you specialize in<\/li>\n
- What your total sales volume is<\/li>\n<\/ul>\n
See it in action<\/h4>\n
Check out this bio from Tate Kelly<\/a> of Coldwell Banker Warburg:<\/p>\n
<\/figure>\nTate Kelly is a riddle of valuable contradictions. To begin with, his reputation for excellence is ironclad: over a decade of experience as a real estate broker and over $300,000,000 in total sales. In 2024, Tate received Coldwell Banker\u2019s International President\u2019s Premier Award representing the company’s top 1% of all sales professionals. In 2023, Tate was recognized by RealTrends <\/a>as one of the Best Real Estate Professionals in the United States. Representing the top 1.5% of more than 1.6 Million licensed Real Estate Agents\/Brokers nationwide.<\/em><\/p>\n
Tate is a native New Yorker who grew up on the Upper East Side. Tate knows the city, understands luxury, and loves historical architecture. At the same time, he is approachable, adaptable, unassuming, and self-aware. Tate\u2019s track record working in luxury sales serves as the real estate version of the \u2018Good Housekeeping Seal\u2019 of approval. Both buyers and sellers value the combined benefits of his individual talents along with membership in one of the most respected real estate firms in New York City. But what really distinguishes Tate cannot be taught or listed neatly on a resume\u2014it is his instinctive ability to relate to clients that has been an integral part of his career since the beginning.<\/em><\/p>\n
When asked how a real estate agent should pick which professional accomplishment to focus on, Kelly told HousingWire he takes a holistic approach, starting with a few striking details. He explains:<\/p>\n
Licensed Assoc. Real Estate Broker<\/span><\/p>\n
\n
Buzzwords to use<\/h4>\n
Try these buzzwords and phrases to describe your professional experience:<\/p>\n
\u201cJane Doe has 27 years of experience serving Nevada homebuyers.\u201d<\/em>
\u201cJane Doe is an industry-leading Realtor with a talent for selling unique properties.\u201d<\/em>
\u201cJane Doe specializes in luxury markets.\u201d<\/em>
\u201cJane Doe is a reputable agent known for facilitating profitable transactions.\u201d<\/em><\/p>\n<\/blockquote>\nAccreditations and designations<\/h3>\n
Highlight your professional credentials and any special designations you’ve earned. These not only bolster your professional image but also reassure clients of your credibility in the field.<\/p>\n
See it in action<\/h4>\n
Check out this bio from Janet Boyden<\/a> of Premier Sotheby’s International Realty.<\/p>\n
<\/figure>\nJanet has worked in the real estate market since 1999, expanding her footprint from Georgia to South Carolina down to Florida. Prior to joining Premier Sotheby’s International Realty, she began working at Celia Dunn Sotheby’s International Realty from Atlanta Fine Homes Sotheby’s International Realty, where she was named to the Atlanta Board of REALTORS\u00ae Multi-Million Dollar Sales Club for five consecutive years. With extensive experience in new construction home sales, Janet is certified in luxury home sales and specializes in relocation and new construction builder sales.<\/em><\/p>\n
Growing up in Savannah, Georgia, as the daughter of a builder and developer, she learned the processes involved in new home construction from her dad. Real estate was a natural fit and Janet has represented several custom homebuilders.<\/em><\/p>\n
Janet is a member of the REALTOR\u00ae Association of Sarasota and Manatee and has received various designations, including Accredited Buyer Representative, Accredited Seller Representative, Licensed Real Estate Salesperson, Certified Relocation Professional, Graduate, REALTOR\u00ae Institute and Certified Luxury Home Marketing Specialist. She received her Bachelor of Arts from the University of Georgia.<\/em><\/p>\n
Janet and Robert Sherman brought their skill sets together in 2018 and formed a team to offer exceptional service to the Sarasota lifestyle. They have been recognized by RealTrends among America’s Top 1,000 agents for two years in a row and ranked in the top 25 three years running. Janet is now branching out in a new direction, mentoring newer agents and adding to her personal real estate team to expand their services and benefit her customers.<\/em><\/p>\n
Interestingly, when HousingWire asked Boyden to share her number-one tip for how to write a real estate agent bio, she said adding personal touches gives her a better competitive advantage:<\/p>\n
\u201cYes, keep your bio professional but make it personal too,\u201d she told HousingWire. She explains why:<\/p>\n
Global Real Estate Advisor<\/span><\/p>\n
The takeaway here? Lead with your professional credentials, but sprinkle personal tidbits about the things that make you happy. Chances are, they will make your clients happy, too!<\/p>\n
\n
Buzzwords to use<\/h4>\n
Try these buzzwords and phrases to reference your accreditations and designations:<\/p>\n
\u201cJane Doe is a member of the REALTOR\u00ae Association of Pittsburgh.\u201d<\/em>
\u201cIn 2018, Jane Doe became a LEED Accredited Professional.\u201d<\/em>
\u201cJane Doe was recognized by the Orange County Board of Realtors as a top performer.\u201d<\/em><\/p>\n<\/blockquote>\nValues<\/h3>\n
Your core values will resonate with clients looking for an agent they can relate to and trust. Articulate these values clearly, using phrases that reflect your commitment to principles like integrity, client satisfaction, community and professionalism (or whatever feels authentic to you!).<\/p>\n
See it in action<\/h4>\n
Check out this bio from Carrie Nicholson at Hawai\u2018i Life. <\/p>\n
<\/figure>\nFor twenty years, Carrie has been a top-producing real estate professional dedicated to the luxury real estate market on the Big Island of Hawai\u2018i. She serves her clients and her community as a Broker-in-Charge at Hawai\u2018i Life Real Estate Brokers and a Director of Hawai\u2018i Life One – Big Island, the company\u2019s concierge suite of services, as well as a curated collection of Hawai\u2018i’s most exceptional properties and locations. Carrie\u2019s unparalleled knowledge of Big Island luxury properties and international business relations has resulted in over a billion dollars in residential and land sales across her career.\u00a0<\/em><\/p>\n
Carrie began her real estate career at Clark Realty and quickly became a top producer, and through hard work and focused determination, she has led her field in the Top Broker rankings since then. As Principal Broker of Kukio Properties, she led the development\u2019s sales team, representing discerning buyers and sellers who value excellence, knowledge, and personalized results. She has been recognized multiple times as one of the Top real estate agent in Hawai\u2018i by Hawai\u2018i Business magazine. Born and raised in Hawai\u2018i, Carrie is a Coast Guard-certified submarine co-pilot, rescue scuba diver, and free diver.<\/em><\/p>\n
Her passion for the ocean led her home to the deep blue enveloping the Big Island of Hawai\u2018i, where she worked extensively with National Geographic on underwater documentary films and photography.\u00a0<\/em><\/p>\n
Carrie has lived and trained internationally in more than a dozen countries and from coast to coast. Her love of nature has given her a deep appreciation for Hawai\u2018i\u2019s sense of place \u2013 perhaps the most invaluable attribute of the island\u2019s luxury real estate.<\/em><\/p>\n
Carrie has experienced first-hand the growth and transformation of the Big Island of Hawai\u2018i. Using her in-depth understanding, knowledge, and training, she helps clients make highly informed decisions about the community and helps them choose a home that synergistically meets their needs, dreams, and lifestyles. She has an innate understanding of her clients and generously extends the resources necessary to facilitate the realization of their dreams in real estate holdings<\/em>.<\/p>\n
Here, Nicholson promises excellence, knowledge and personalized results for discerning buyers and sellers. She underscores her expertise and global experience.<\/p>\n
Nicholson also shares her passion for the ocean, her love of nature, and her appreciation for Hawaii\u2019s sense of place. In a market where luxury residential home sales are so closely tied with the lifestyle buyers are looking for, Carrie’s deep commitment to the values of Hawaii resonates with her clients. <\/p>\n
\n
Buzzwords to use<\/h4>\n
Try these buzzwords and phrases to express your values:<\/p>\n
\u201cDedicated to excellence in service\u201d<\/em>
\u201c<\/em>Committed to the community\u201d<\/em>
\u201cIntegrity and honesty at every step\u201d<\/em>
\u201cClient-centric approach and tailored real estate solutions\u201d<\/em>
\u201cFamily-centered relocation assistance\u201d<\/em>
\u201cUnwavering commitment to clients\u201d<\/em>
\u201cPassionate about delivering exceptional client experiences\u201d<\/em>
\u201cA trusted advisor ensuring a smooth, stress-free real estate experience\u201d<\/em>
\u201cHighest integrity in real estate practices\u201d<\/em>
\u201cDriven by a passion for client well-being\u201d<\/em><\/p>\n<\/blockquote>\n
\nConnection to community<\/h3>\n
As in the example above, a local connection can be your biggest asset in winning over the hearts of clients who also have unique ties to your area. Mention your roots, your connection to the surrounding community, your understanding of the local market and any involvement in local activities or organizations.<\/p>\n
See it in action<\/h4>\n
Check out this bio from Amanda Dukehart<\/a> of Compass.<\/p>\n
<\/figure>\nAs a native Baltimorean, I have a strong connection to this community and all that it has to offer.\u00a0 After high school, I studied at Parsons in NYC and completed my studies at the Art Institute of Miami.\u00a0With a background in design and business, many of my clients come to me because they want an agent that understands their needs and won’t “sell” them on just any home. When it comes time to list your home, I know what it takes to set your home apart and get it sold for top dollar.\u00a0Specializing in mid-century, historic and unique properties alike;\u00a0It\u2019s not just a home, it\u2019s an extension of who you are and should support your ideal lifestyle.\u00a0 When working with me, you will feel confident that I am\u00a0focused on your wants and needs above all else. I am a member of the National Association of Realtors, and the Greater Baltimore Board of Realtors.<\/em><\/p>\n
Here, Dukehart leads with her native Baltimore roots, noting that she returned to her hometown after studying design and business in two leading art cities. This detail reinforces her commitment to her community, while adding to her credibility as someone who specializes in mid-century, historic and unique properties. Art and design enthusiasts will likely love her connection to Parsons School of Design and the Art Institute of Miami, but tried-and-true Marylanders will appreciate the fact that she came home.<\/p>\n
\n
Buzzwords to use<\/h4>\n
Try impressive buzzwords and phrases to highlight your connection to your community:<\/p>\n
\u201cDeeply rooted in the Dallas area\u201d
\u201cA proud resident of the Tri-State area\u201d
\u201cActively involved in local development\u201d
\u201cYour local neighborhood expert\u201d
\u201cNurturing strong relationships in the Bay Area\u201d
\u201cBorn and raised in the Milwaukee region\u201d<\/em><\/p>\n<\/blockquote>\n
\nTestimonials<\/h3>\n
A powerful way to add credibility and humanize your bio is through testimonials. These are endorsements from past clients that speak to your signature style, skill and effectiveness as an agent. Think of them as social proof, reassuring prospects that you have a good track record and teeing them up to get in line for their turn at experiencing your fine service.<\/p>\n
See it in action<\/h4>\n
Check out these testimonials on the bio page for Amanda Dukehart<\/a> of Compass.<\/p>\n
“I don\u2019t think there\u2019s a real estate agent out there better than Amanda. She guided us every step of the way and bent over backwards to get us the home we wanted in this crazy market. She worked tirelessly for us and is a true credit to her profession. On top of her exceptional work ethic, she has a great eye for style and aesthetics. You won\u2019t regret choosing her for your agent.” <\/em> -Scott\u00a0(via\u00a0google business<\/a>)<\/p>\n
“Amanda was incredibly attentive to our needs, she made the process of selling our home as painless as possible, and I wouldn\u2019t hesitate to utilize her services for any future real estate purchase or sale.” <\/em> -Ryan (via\u00a0google business<\/a>)<\/p>\n
- Accreditations and designations<\/a><\/li>\n