{"id":4688,"date":"2023-10-11T19:01:10","date_gmt":"2023-10-11T19:01:10","guid":{"rendered":"https:\/\/frankbuysphilly.com\/how-to-prepare-a-comparative-market-analysis-cma-report\/"},"modified":"2023-10-11T19:01:10","modified_gmt":"2023-10-11T19:01:10","slug":"how-to-prepare-a-comparative-market-analysis-cma-report","status":"publish","type":"post","link":"https:\/\/frankbuysphilly.com\/how-to-prepare-a-comparative-market-analysis-cma-report\/","title":{"rendered":"How to prepare a comparative market analysis (CMA) report"},"content":{"rendered":"
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A Comparative Market Analysis (CMA)<\/strong> is a detailed report that helps real estate agents evaluate and determine the market value of a property. It is an essential tool that allows agents to clearly communicate a pricing benchmark for a property. Successful agents create effective and accurate CMA reports that help their clients make informed decisions.<\/p>\n A CMA report<\/strong> includes information on similar, comparable properties in the area, including recent sales, active listings and current market trends. Like you, as a real estate agent, I have prepared many reports analyzing pricing trends to help provide guidance to buyers, sellers and investors alike. In this article, I’ll share the steps, what to include, what not to includes, and how to assemble a CMA report that’ll impress your clients. <\/p>\n \u2014 A comparative market analysis report<\/strong> can provide valuable insights for both buyers and sellers, as well as real estate agents. <\/p>\n \u2014 For buyers<\/strong>, it can help them determine if the property they\u2019re interested in is priced correctly and if it is a sound purchase. This may affect their life savings since buying a home is one of the largest purchases one can make!<\/p>\n \u2014 For sellers<\/strong>, it can help them determine the best price at which to list their property and ensure they get the best return on it. Sellers would be able to carefully review comparable properties on the market as well as those that have successfully closed.<\/p>\n The most important factor in any CMA is the quality and accuracy of the information that goes into it. Proper research, and a thorough understanding of the data you’re including is required to get the best information out of the analysis.<\/p>\n If your CMA is put together in haste with irrelevant information, it will not be a helpful tool for anyone and may reflect poorly on you as the agent presenting it. It\u2019s imperative that agents invest their time to properly prepare comps!<\/p>\n To create an effective and accurate CMA report, you need to consider several factors, including: <\/p>\n You should include both active listings and closed listings in your CMA report. Your comparative marketing analysis should include the following data points:<\/p>\n\n
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Key takeaways<\/h2>\n
How to prepare a CMA report for your clients<\/h2>\n
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Information your CMA report must include<\/h3>\n