{"id":4476,"date":"2023-08-15T18:33:01","date_gmt":"2023-08-15T18:33:01","guid":{"rendered":"https:\/\/frankbuysphilly.com\/gary-keller-good-agents-will-still-thrive-in-a-stormy-market\/"},"modified":"2023-08-15T18:33:01","modified_gmt":"2023-08-15T18:33:01","slug":"gary-keller-good-agents-will-still-thrive-in-a-stormy-market","status":"publish","type":"post","link":"https:\/\/frankbuysphilly.com\/gary-keller-good-agents-will-still-thrive-in-a-stormy-market\/","title":{"rendered":"Gary Keller: Good agents will still thrive in a stormy market"},"content":{"rendered":"
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Gary Keller took to the stage at the 2023 Keller Williams<\/a><\/strong> Mega Agent Camp in Austin, Texas<\/a>, Tuesday morning with his usual bravado: a black-and-white video featuring his favorite animal, the buffalo<\/a>, in a thunderstorm, alongside a motivational message for agents. Rather than fear the storm, Keller Williams agents embody resilience and adaptability to conquer any market challenge. “We are the storm,”<\/a> the text read.<\/p>\n Keller kicked off the first day of the two-day gathering by offering his take on the housing market<\/a> and economic conditions. Despite persistent inflation<\/a> challenges, a volatile mortgage<\/a> market and limited inventory, Keller said it was still a good time to buy a house.<\/p>\n \u201cIt is always the right time to buy the right piece of real estate,\u201d Keller, the executive chairman and founder, said. \u201cTiming is a fool\u2019s game.\u201d<\/p>\n Instead of allowing homebuyers to be educated by \u201cclickbaity\u201d videos espousing an impending real estate crash, Keller told agents<\/a> that they need to take charge of the narrative and be the ones out there educating consumers on their local housing market.<\/p>\n \u201cOur goal is for you to always be the economist of choice in your local market,\u201d Keller said.<\/p>\n Keller did acknowledge that it has been a slower year for the housing market and agents.<\/p>\n \u201cOur industry is in a recession,\u201d Keller said. \u201cBut my bet is that we are already close to the bottom of what the real estate market would do no matter what. I think we\u2019re on Skid Row right now, so I don\u2019t think it is going much lower.\u201d<\/p>\n