{"id":4353,"date":"2023-07-17T20:24:55","date_gmt":"2023-07-17T20:24:55","guid":{"rendered":"https:\/\/frankbuysphilly.com\/10-ways-to-use-virtual-reality-technology-in-your-real-estate-business\/"},"modified":"2023-07-17T20:24:55","modified_gmt":"2023-07-17T20:24:55","slug":"10-ways-to-use-virtual-reality-technology-in-your-real-estate-business","status":"publish","type":"post","link":"https:\/\/frankbuysphilly.com\/10-ways-to-use-virtual-reality-technology-in-your-real-estate-business\/","title":{"rendered":"10 ways to use virtual reality technology in your real estate business"},"content":{"rendered":"


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The real estate sector is constantly evolving, and one technology has emerged as a true game changer: virtual reality<\/a> (VR). With its captivating and immersive experiences, VR has captured the attention of industry stakeholders, unlocking vast untapped potential. <\/p>\n

While VR has transformed various industries, it is in real estate where its impact truly shines. VR homes have revolutionized the way properties are showcased, offering unparalleled interactive virtual tours. This transformative technology has opened up a new world of possibilities, empowering agents and captivating potential buyers like never before. <\/p>\n

Continue reading to delve into the exciting realm of VR in real estate, exploring its benefits, advantages and the promising future it holds for the industry. The following list of ten ways to use VR in real estate could forever change the way you do business. <\/p>\n

Take your customers on virtual tours<\/h2>\n

Virtual property tours are essential in real estate marketing, and these tours leverage VR technology’s power. These immersive experiences enable prospective buyers to explore properties in three dimensions from the comfort of their homes. <\/p>\n

According to Matterport, 360 interactive virtual tour integration in real estate listings increases the likelihood of homebuyers reaching out to agents by a significant 95%. Moreover, properties featuring 3D tours spend less time on the market \u2014 typically around one-third less time \u2014 and agents can secure higher selling prices.  <\/p>\n

Real estate agents can utilize VR to create interactive and engaging platforms that allow buyers to navigate properties virtually, gaining a comprehensive understanding of their layout, design and spatial qualities. Many QR Code makers simplify the sharing process by providing quick access to VR tours through scanned codes. This powerful combination expands the reach of real estate listings to a global audience, attracting international buyers and investors. <\/p>\n

Virtual reality tours in real estate are typically categorized into guided tours and interactive tours, each providing unique advantages and complexities.<\/p>\n

Guided tours<\/h3>\n

Guided tours typically consist of pre-recorded videos captured using a panoramic camera. These videos provide a 360-degree view of the property, allowing viewers to experience the space through a VR headset. <\/p>\n

While guided tours offer a relatively straightforward approach without sophisticated rendering or programming, they still provide an immersive experience by allowing users to explore the property virtually.<\/p>\n

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Interactive virtual tours<\/h3>\n

In contrast, interactive virtual tours offer a highly engaging and immersive experience for clients. These tours give clients the freedom to navigate and interact with the VR environment. They can choose their own path, move around and engage with specific elements through strategically placed hotspots.<\/p>\n

This interactivity elevates the overall experience, providing potential buyers with a greater sense of control and involvement. However, developing interactive virtual tours requires advanced rendering techniques and programming expertise, making them more complex to create compared to guided tours.<\/p>\n

Gain in-depth insights through VR market research<\/h2>\n

By utilizing VR technology, agents can conduct immersive surveys, gather feedback and analyze user behavior within virtual environments. This enables them to understand buyer preferences, identify trends and make data-driven decisions. <\/p>\n

VR market research provides agents with a realistic and interactive platform to test property designs, explore potential renovations and assess the impact of various factors on buyer perception. By leveraging VR, real estate agents can enhance their understanding of the market, optimize their strategies and ultimately improve their overall success in the industry.<\/p>\n

Keller Williams<\/a>, one of the largest real estate franchises globally, has incorporated VR technology into their marketing strategies. They use VR to view properties, and their location, perform competitive analysis and understand recent trends. <\/p>\n

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Source<\/a><\/p>\n

Remote client consultations<\/h2>\n

Virtual reality enables real estate agents to conduct remote client consultations. Instead of requiring clients to visit the office or travel to the property, agents can use VR to provide virtual meetings. Clients can view properties, discuss details and ask questions in real-time, even if they live far away. This technology eliminates geographic barriers, saving time and increasing convenience for both parties involved.<\/p>\n

VR QR codes<\/h2>\n

QR codes linked to virtual reality experiences simplify the sharing of immersive property tours. Real estate agents can generate QR codes associated with specific properties and share them through various marketing channels, such as websites, social media or print materials. <\/p>\n

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Interested buyers can scan these QR codes using their smartphones, instantly accessing the VR tours. VR QR codes make it easy for agents to provide engaging experiences to potential buyers, facilitating efficient property exploration and increasing exposure for their listings.<\/p>\n

For example, Redfin<\/a>, a real estate brokerage firm, adopts VR to offer virtual walkthroughs of properties with QR codes. Through immersive virtual tours, buyers can explore different rooms, get a sense of scale and visualize the property as if they were physically present.<\/p>\n

Virtual home staging<\/h2>\n

According to Realtor.com, staging a 2,000-square-foot home typically costs between $2,000 and $2,400 per month. This significant expense poses a considerable operating cost for real estate agents who adopt traditional staging methods. While selling a home furnished with cozy furniture is generally more appealing than presenting a space, the financial burden associated with physical staging is undeniable.<\/p>\n

Fortunately, VR provides a cost-effective alternative by allowing agents to stage listings for sale without incurring additional expenses. This virtual staging option offers numerous advantages, such as:<\/p>\n