{"id":4074,"date":"2023-04-11T19:49:54","date_gmt":"2023-04-11T19:49:54","guid":{"rendered":"https:\/\/frankbuysphilly.com\/the-corcoran-group-cmo-on-staying-nimble-in-a-challenging-market\/"},"modified":"2023-04-11T19:49:54","modified_gmt":"2023-04-11T19:49:54","slug":"the-corcoran-group-cmo-on-staying-nimble-in-a-challenging-market","status":"publish","type":"post","link":"https:\/\/frankbuysphilly.com\/the-corcoran-group-cmo-on-staying-nimble-in-a-challenging-market\/","title":{"rendered":"The Corcoran Group CMO on staying nimble in a challenging market"},"content":{"rendered":"
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The HousingWire award spotlight series highlights the individuals who have been recognized through our Editors\u2019 Choice Awards. <\/em>Nominations<\/em><\/a> for HousingWire\u2019s Marketing Leaders award are now open through Friday, April 21, 2023. <\/em>Click here<\/em><\/a> to nominate someone you know \u2014 a client, colleague, boss or friend \u2014 it can even be you!<\/em><\/p>\n Last week’s listings rate remained super low and available inventory of homes for sale fell again by almost 1% to 410,000, according to Altos Research<\/a><\/strong>. <\/p>\n “The biggest challenge for us in the past year has been to reassure our agents that they still have a viable business despite the current economic challenges,” said Christina Panos<\/a>, chief marketing officer for The Corcoran Group<\/strong>. “We have been through market downturns before…and we believe that the agents who continue to connect with consumers during these tough times and refine their own value proposition and what makes them a good agent, will pay off in spades as the climate improves.”<\/p>\n