Residential sale-leaseback platform EasyKnock is under fire from the Massachusetts Attorney General’s office.

In a news release last Tuesday, Attorney General Andrea Joy Campbell announced that she had entered into a settlement with EasyKnock for what her office alleged was deceptive practices that stripped consumers of their home equity.

Campbell’s office claims that EasyKnock “engaged in an unfair and deceptive equity-skimming scheme that involved purchasing the homes of cash-strapped consumers at bargain-basement prices and then renting them back to the consumers, at times for unfair rents,” in violation of the state’s consumer protection law. In addition, her office alleges that EasyKnock violated some of Massachusetts’ landlord-tenant laws.

“I am proud of the leadership of my team in this precedent-setting settlement with EasyKnock,” Campbell said in a statement. “We will continue to protect consumers, especially in the housing sector.”  

EasyKnock, which is led by Jared Kessler, did not immediately return a request for comment.

Under the terms of the settlement, EasyKnock has agreed to permanently end its sale-leaseback solution in Massachusetts, pay $200,000 to the state, return “tens of thousands of dollars of improperly held funds” to consumers, and make changes to its business practices. Some of these changes include lowering rents for some existing tenants and complying with state landlord-tenant laws.

According to the attorney general’s office, their investigation found that “EasyKnock targeted consumers with online advertisements that used loan-like language and failed to adequately disclose that the company’s products require the consumer to sell their home to EasyKnock.”

In addition, the Campbell’s office also claims that the investigations found that EasyKnock “deceived consumers about market rent and engaged in bait-and-switch tactics, changing the terms of its contract at the last minute to consumers’ detriment.” The attorney general’s office states that these practices meant that consumers ended up with “complex and lopsided terms” that they did not always fully understand.

The attorney general’s office also stated that its investigation found that EasyKnock violated Massachusetts’ landlord-tenant law by allegedly charging tenants upfront fees and deposits that were “far in excess of the legal maximum,” charging tenants for the cost of property repairs and water, and charging tenants late fees prior to a bill being 30 days past due. Under the terms of the settlement EasyKnock must comply with all landlord-tenant laws.

In the release, Campbell’s office claims that the technology used by EasyKnock and other proptech firms can be used to target and exploit “house-rich, cash-poor” consumers.

“Some PropTech companies, such as EasyKnock, take advantage of these consumers by offering cash up front in exchange for significantly larger amounts of home equity,” the release states.

Since the start of the year EasyKnock has acquired three other proptech startups, including struggling power buyer firm Ribbon, home maintenance company Onder, and home equity investment firm Balance Homes.



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Are you looking to get licensed as a real estate agent in Arizona? We’ve reviewed all the key information to determine the best Arizona real estate schools to help you get licensed quickly and efficiently with a state-approved, online program at an Arizona real estate school.

Prospective Arizona real estate agents must fulfill a 90-hour prelicensing program from an Arizona Department of Real Estate (ADRE)-approved school and pass a six-hour contract writing course, for a total of 96 class hours. Additionally, ADRE requires that you pass an in-person final exam administered by your school prior to applying for the Arizona real estate licensing examination.

With the help of this guide, you can find the right Arizona real estate school and program to meet your goals, timeframe, learning style, and budget. From Phoenix and Tucson to Sedona and Scottsdale, AZ, here’s our list of the best online real estate schools in Arizona.

At-a-glance: 5 best Arizona real estate schools for 2024

Best Arizona school for trying before you buy

The CE Shop

From $659

Jump to Details ↓

Visit The CE Shop

Best Arizona real estate school for busy schedules

AceableAgent

From $489

Jump to Details ↓

Visit Aceable Agent

Best Arizona real estate school for every stage of your career

Arizona School of Real Estate & Business by Colibri

From $699

Jump to Details ↓

Visit ASREB

Best Arizona real estate school on a budget

Kaplan Real Estate Education

From $489

Jump to Details ↓

Visit Kaplan

Best Arizona real estate school for the basics

OnlineEd

From $425

Jump to Details ↓

Visit OnlineEd

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At-a-glance: 5 best Arizona real estate schools for 2024


Best Arizona school for trying before you buy

The CE Shop

From $659

Jump to Details ↓

Visit The CE Shop


Best Arizona real estate school for busy schedules

AceableAgent

From $489

Jump to Details ↓

Visit Aceable Agent


Best Arizona real estate school for every stage of your career

Arizona School of Real Estate & Business by Colibri

From $699

Jump to Details ↓

Visit ASREB


Best Arizona real estate school on a budget

Kaplan

From $489

Jump to Details ↓

Visit Kaplan


Best Arizona real estate school for the basics

OnlineEd

From $425

Jump to Details ↓

Visit Online Ed


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Logo-Market-Leader

The CE Shop

Best Arizona school for trying before you buy

Overall Rating: 4.6 out of 5 stars






Rating: 4.5 out of 5.

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ENROLL NOW & SAVE 30%

Use Promo Code HW30 at checkout

Overview

The CE Shop offers a comprehensive 96-hour package to cover all the requirements for the Arizona licensing exam. The CE Shop consistently updates its online courses and offers an effective, interactive learning approach for online, self-paced students. The CE Shop leverages its custom online learning platform, LEAP, to encourage students to engage with essential content. The provider’s courses meet national and Arizona regulatory requirements, and are available online 24/7.


Course Options

See Details



  • Pricing

    The CE Shop’s prelicensing courses meet Arizona’s salesperson prelicensing requirements. Post-licensing courses meet Arizona’s 24-hour post-licensing continuing education, which is required for license renewal every two years.

    Course TypePrices Starting atPackage FeaturesUpgrade Features
    Prelicensing$659Standard Package: Required 96-hr AZ prelicensing & 6-hr Contract Writing coursework, AZ Exam Prep Edge, Pass Guarantee, instructor-led webinars on exam topics, business eBooks, Career resources, downloadable resources, digital flashcards, real estate glossary, study scheduleSee options listed below
    Individual AZ Courses$685AZ Prelicensing Course: Required 90 hrs of coursework. Topics include: Real estate license law, agency, contracts, real property, ownership, taxes, water law, land development and zoning, deeds and title transfer, escrow and settlement, fair housing, leases & moreAZ Contract Writing Course: 6 hrs of required instruction. Course includes contracts used in real estate transactions with samples and practical contract completion exercises.
    Post-Licensing CE$35CE General Package: Required 6 hrs of coursework. Includes current issues and trends in AZ real estate & property inspection issuesCE Sales Package #1 with Ethics: 12 of the 24 required hrs of coursework (9 mandatory & 3 general hrs). Includes Navigating AZ Agency, Contracts & Contract Law, Ethical Business Practices in AZ, Serving Seniors

    CE Sales Package #2: 12 of the 24 required hrs of coursework (9 mandatory & 3 elective hrs). Includes AZ Legal Updates, AZ Disclosures, Exploring Fair & Affordable Housing, Managing Risk in Real Estate Business

    CE Sales Package with Ethics: Required 24 hrs of coursework. Includes Navigating AZ Agency, AZ Contracts & Contract Law, Ethical Business Practices, AZ Legal Updates, AZ Disclosures, Exploring Fair & Affordable Housing, AZ Property Inspection Issues, Serving Seniors

    The CE Shop offers several prelicensing packages in addition to the one listed above:

    Value: All Standard Features + Business Building Courses
    Premium: All Value Features + 24-Hour AZ Sales CE Package + Real Estate Basics & Beyond eTextbook


  • Pros + Cons

    Pros:

    • Free five-day trial of all Arizona prelicensing courses
    • Exam Prep Edge comes standard with all of The CE Shop’s prelicensing courses

    Cons:

    • No broker licensing courses offered

  • Features

    Course Formats: Self-paced, online interactive

    Course Access: One year after the date of purchase.

    Pass Guarantee: With the CE Shop’s “Pass Guarantee,” prelicensing students can request a reimbursement of the cost of the initial licensing exam if a retake is required.

    Student Support: Support is available seven days a week via chat, email, and phone/ When you have questions, we have answers. You can call, live chat, or email us 7 days a week.

    Exam Prep: The CE Shop offers Exam Prep Edge, a comprehensive, interactive Exam Prep class, with all its prelicensing packages. Exam Prep Edge includes dynamic practice exams with unique prep questions and a real-time dashboard to help you focus on areas where there’s room for improvement.

    Final Exam: To ensure that you have read and retained the necessary information, there is a final exam at the end of each course.


Logo-Aceable

AceableAgent

Best Arizona real estate school for busy schedules

Overall Rating: 4.6 out of 5 stars






Rating: 4.5 out of 5.

Visit Aceable Agent

Overview

With AceableAgent’s ADRE-approved courses, you can depend on the school’s technology to successfully meet your 90-hour pre-licensing coursework requirement. Aceable Agent’s web and mobile apps track your progress and save it across every device, so you can stop and resume your studies when it’s convenient for you. And the school’s practice tests, contract workshops, and other tools are designed to keep you engaged, help you meet your goals, and set you up for success on both the licensing exam and your new career. Aceable Agent’s courses feature frequent practice tests to ensure confidence in its students and the school reports its pass rates as 34% better than competing schools.


Course Options

See Details



  • Pricing

    AceableAgent’s prelicensing classes are ADRE-approved 90-hour real estate courses.

    Course TypePrices Starting atPackage FeaturesUpgrade Features
    Prelicensing$489Basic: Required 90 hrs of coursework. Lite Exam Prep includes 300 AZ exam practice test questions. Mini course on starting your career by finding a sponsoring broker. Audio guide for all courses.Deluxe: Required 90 hrs of coursework. 75 videos, 70 audio lessons, digital flashcards, additional practice questions for Exam Prep, 100+ Page Exam Prep Ebook

    Premium: Required 90 hrs of coursework. 1 hr of private tutoring, 5 live webinars weekly, access to webinar archives, live Q&A with experts weekly

    Professional Development Training$26Neighborhood Expert” Video Course on farming neighborhoods, generating new leads, avoiding key mistakes & more“Million Dollar Team” Video Course teaches 7 pillars of the team model, 30-day onboarding process, and vendor partnership plan

    Listing Appointments” Course includes listing appointment steps & key stats. Listing price and commissions terms, & speaking prospects’ language


  • Pros + Cons

    Pros:

    • Complete courses at your own pace, on a computer or tablet
    • Get extra exam prep with state and national question banks, virtual flashcards, downloadable study guides, and video deep-dives
    • In-course audio option available

    Cons:

    • No AZ post-licensing or CE courses offered

  • Features

    Course Formats: Self-paced online.

    Course Access: One year from the date of enrollment.

    Ace or Don’t Pay Guarantee: If you don’t pass the licensing exam after three attempts, AceableAgent will refund your money.

    Student Support & Engagement: Real-life instructors are available to answer any questions, Monday through Friday, via email. During the week, you can also contact the Student Concierge team by phone. General support is also available daily via phone, email, or chat.

    Exam Prep: The Basic Prelicensing package features Lite Exam Prep, including 300 unique Arizona Real Estate Exam practice test questions, while the Deluxe and Premium packages’ Exam Prep include 1,660+ additional practice exam questions aligned to the Arizona state and national exam.

    Final Exam: Both the 90-hour prelicensing course and 6-hour contracts course will have a required final exam.


Logo-ASREB

Arizona School of Real Estate & Business by Colibri

Best Arizona real estate school for every stage of your career

Overall Rating: 4.5 out of 5 stars






Rating: 4.5 out of 5.

Visit ASREB

Overview

With a 77.5% first-time pass rate in its online course, Arizona School of Real Estate and Business (ASREB) claims the highest first-time pass rates in the state among major education providers. In addition to offering three different learning formats to students, ASREB provides virtual open house events and livestream career expos, ASREB makes it a point to help students at every stage of your real estate education. ASREB’s courses, textbook, and exam prep content are written and taught by knowledgeable industry experts. And students appreciate the exclusive access to Buffini & Company’s career coaching videos.


Course Options

See Details



  • Pricing

    ASREB has prelicensing courses to meet Arizona’s 90 of the 96-hours of prelicensing requirements. Post-licensing courses meet Arizona’s 24-hour post-licensing continuing education, which is required for license renewal every two years.

    Course TypePrices Starting atPackage FeaturesUpgrade Features
    Prelicensing$699Basic Package: 90 hr course includes Intro to Contract Writing Course, access to expert faculty, employment networking opportunities, prelicensing textbook. In-person, livestream & online, self-paced options availableCareer Start Package: All Basic features + Pass or Don’t Pay Guarantee, Exam Prep Crammer Course, CompuCram Online Exam Prep with vocab review & unlimited practice exams

    Set For Success Package: All Career Start features + flashcards, access to in-person, online and livestream formats, 18 hr CE package, 2 math review courses & broker interviewing workshop

    Broker Prelicensing$699Basic Broker Package: Required 90 hrs of coursework. Includes all textbooks & school final exam. Choose from livestream or online learningBroker Preferred Package: Required 90 hrs of coursework. Includes all textbooks, school final exam, Broker Management Clinic course. Choose from livestream or online learning
    Post-Licensing CE$175Salesperson Renewal Package: Required 24 hrs of coursework. Includes Agency Law, Contract Law, Commissioner’s Standards, Disclosure, Fair Housing, Legal Issues & General. In-person or virtual classroom via livestreamBroker Renewal Package: Required 30 hrs of coursework. Includes all Salesperson classes + Broker Management clinics. In-person or virtual classroom via livestream

  • Pros + Cons

    Pros:

    • Unique schedule allows students to complete the courses in as little as two weeks
    • School exam can be taken as many times needed within six months of purchasing your course

    Cons:

    • ADRE requires 100% attendance in one format, as there is no hybrid option

  • Features

    Course Formats: Self-paced online courses, in-person classes, or livestream.

    Course Access: The prelicensing course and school final exam can be taken as many times as needed in six months at no additional fee.

    Pass Guarantee: If you fail to pass your state exam, you may be eligible for a $100 refund if you were able to achieve over 80% at least three times on the Simulated Exams and you are within six months of your initial purchase.

    Student Support & Engagement: The Student Services Team is on hand to answer questions by phone, email, or form submission, Monday through Friday, 7:30am – 6pm, and Saturday, 7:30am – 1:30pm.

    Exam Prep: ASREB’s CompuCram exam prep features vocabulary tools, practice testing, and simulated exams. And the school exam was created to closely match the Arizona state exam. Choose from the CompuCram Real Estate Sales Exam Prep and the Basic Licensing Review Crammer, which is now live streaming.

    Final Exam: Once you have completed all your real estate sessions, you are eligible to take ASREB’s school exam. You must pass the school exam with a score of at least 75%.


Logo-Kaplan-png

Kaplan Real Estate Education

Best Arizona real estate school on a budget

Overall Rating: 4.3 out of 5 stars






Rating: 4.5 out of 5.

Visit Kaplan

Overview

Kaplan Real Estate Education works with thousands of students each year, equipping them with the education and tools to begin and advance their real estate career. Students appreciate the school’s high-quality prelicensing, exam prep, and continuing education courses, along with the expert instructors who lead them.

Kaplan offers a complete 96-hour package that includes exam prep and the contract writing course required by Arizona state law. You’ll get a comprehensive learning experience in a convenient all-in-one package. With full access to the class instructor, Kaplan’s online prelicensing courses also enable you to complete your required education when and where it’s most convenient for you.


Course Options

See Details



  • Pricing

    Kaplan has prelicensing courses to meet Arizona’s 90-hour Prelicensing and six-hour Contract Writing requirements. Post-licensing courses meet Arizona’s 24-hour continuing education requirement for license renewal every two years.

    Course TypePrices Starting atPackage FeaturesUpgrade Features
    Prelicensing$489AZ Contract Writing Online Video Course: Fulfills 6-hr Contract Writing requirement with real-world exercises, discussions, scenario-based learning, unit review questions. Physical textbook & virtual exam proctoring includedAZ Real Estate Principles Online Course: Fulfills 90-hr prelicensing education requirement. Content emphasizes differences between AZ state law & common law. Interactive review quizzes, activities for each unit, scenario-based case studies & video explanations on selected topics included

    AZ Complete Prelicensing Package with Exam Prep: Required 96 Hrs of AZ coursework. Includes Real Estate Principles, 6-Hr Contract Writing Online Video course, Exam Prep online video course & workbook, National Exam Prep online video course & workbook, access to National Interactive Study Group & Online Career Mentor Connect

    Career Launcher Package: Required 96 hrs of AZ coursework. Includes Real Estate Principles, 6-hr Contract Writing Online Video course, Exam Prep online video course & workbook, National Exam Prep online video course & workbook, AZ and National Drill & Practice QBank. Access to National Interactive Study Group & Online Career Mentor Connect + Accelerator Online video course & Live online coaching

    Exam Prep$99Complete AZ Online Drill & Practice QBank: 2 distinct QBanks in 1 package. National & Real Estate Drill & Practice QBanks. Includes exam simulation & customized quizzesAZ-Only Real Estate Exam Prep Solution: Online video package & workbook PDF. AZ Exam Prep online video course + Drill and Practice QBank

    National-Only Real Estate Exam Prep Solution: Features national content, including videos, workbook PDF, 100s of multiple-choice questions with rationales + National Exam Prep online video course, Drill & Practice QBank

    Post-licensing CE$189AZ 24-Hour Complete CE Package: Eight 3-hr CE online courses covering Real Estate Agency Law, Employment Agreements, Commissioner’s Standards, Real Estate Legal Issues, Fair Housing Issues, Real Estate Disclosures, Real Estate Ethics & Contract Law Best Practices.

    Each AZ 3-hr CE course in the package may also be taken as a stand-alone online course for $29


  • Pros + Cons

    Pros:

    • Online video courses include multiple segments featuring expert instructors

    Cons:

    • Zoom must be downloaded and installed on your computer/laptop to take live, online classes

  • Features

    Course Formats: Online video courses.

    Course Access: Six months from the date of purchase to complete your course.

    Pass Guarantee or Refund Policy: Kaplan offers a full tuition refund within 30 days of purchase, but only if the class or course has not been completed.

    Student Support & Engagement: Student or technical support staff are available to answer any questions via email or phone during business hours. General support is also available via live chat.

    Exam Prep: Kaplan’s exam prep courses are designed to provide the knowledge and practice necessary to succeed on exam day. The school offers a variety of convenient prep options so you can study for the Arizona Real Estate examination on your terms.

    Final Exam: Depending on the package you purchase, students may schedule the final exam with Kaplan’s qualified virtual proctors when all the coursework is completed.


Logo-OnlineEd

OnlineEd

Best Arizona real estate school for the basics

Overall Rating: 4.1 out of 5 stars






Rating: 4 out of 5.

Visit OnlineEd

Overview

OnlineEd is a licensed real estate school and insurance school that has been offering online courses since 1998. An approved NMLS course provider of continuing education since 2009, OnlineEd’s teaching and instruction is done via the Internet and through a unique course management system. The school’s course materials are written and published by knowledgeable, experienced industry professionals and instructors.


Course Options

See Details



  • Pricing

    OnlineEd’s prelicensing course meets Arizona’s 90-hour prelicensing and six-hour Contract Writing requirements.

    Course TypePrices Starting atPackage Features
    Prelicensing$425Online Salesperson Prelicense Training: Required 96 hrs of coursework & contract writing. Includes video segments, page-by-page read-along audio, PDF & EPUB eBook for tablet or Kindle
    Post-licensing CE$24AZ Commissioner’s Standards: Required 3 hrs of CE coursework. Review AZ laws and governing administrative guidelines on license renewal prerequisites, license maintenance & advertising regulations, license suspension protocols, ADRE standards & more
    Professional Development Courses$49Career Enhancement Online Course: Anatomy of a Green Home
    Gain a competitive edge in communicating the benefits of green & energy efficient home features

    Career Enhancement Online: Real Estate Investing Made Simple, Profitable & Fun
    4-part professional development (non CE) course covering how to build wealth with investment properties

    Career Enhancement Online Course: Kickbutt Leadership Program
    12-module program for becoming a better team leader


  • Pros + Cons

    Pros:

    • Students only need a computer or mobile device with an internet connection

    Cons:

    • No exam prep is available

  • Features

    Course Formats: Self-paced online.

    Course Access: Access is allowed for 365 days or up to 180 days after completion, whichever is greater.

    Refund Policy: No refunds are available for courses.

    Student Support: Instructor and technical support is available Monday through Friday, 8 a.m. to 5 p.m. PT, or anytime via email.

    Final Exam: Arizona Department of Real Estate requires prelicensing course students to take an end-of-course comprehensive exam before proceeding to the state real estate exam. The questions included on the final exam cover material from the entire 90-hour course.


Methodology: How we chose the best real estate schools in Arizona

To determine the very best Arizona real estate schools, we immersed ourselves in research and ranked each school based on the following:

  • Affordability and flexibility
  • Course offerings, including study aids and tools
  • Course access and format options
  • Instructor expertise and accessibility
  • Pass guarantees or return policies
  • Student support and engagement
  • User reviews and pass rates

Finally, we considered each school’s unique features and professional development opportunities. In the long run, these can be of real value to new agents launching their career.

Frequently asked questions

The full picture

Now that you have all the details on the best Arizona real estate schools, you can make the most informed decision and begin your journey to becoming a successful real estate agent in the Grand Canyon State.

A prelicensing class through one of these top Arizona real estate schools will help you fulfill your education requirements and fully prepare you for the Arizona licensing exam. On your real estate journey, don’t go it alone. Trust HousingWire to connect you with the resources and insights you need, at every step of your real estate career. 

We’ve rounded up the links and sites that you’ll find the most beneficial as a real estate agent in Arizona.

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The most underreported housing story I’ve seen this year is that even with mortgage rates rising to 8%, the number of homes that took price cuts before they sold was 4% below 2022 levels. This happened even with higher home prices and higher mortgage rates in 2023.

Weekly housing inventory data

We will start with the price cut data percentage because it deserves a detailed explanation. 2022 was a historic year for housing as we had the most significant home sales crash ever, and mortgage rates went from 3% to 7% in the same year. That type of move is very abnormal and home sales simply collapsed, especially in the second half of 2022. 

Naturally, some people thought home prices would crash in 2023 as many market players said prices always follow volume. But not only did that not happen, home prices quickly got back to all-time highs. Then something even crazier happened: mortgage rates shot to to 8% but the number of homes taking price cuts never went above 2022 levels during this time.

In fact the price cut percentage consistently stayed 4% below 2022 levels. I believe this is due to the fact that home sales aren’t crashing anymore like they were in 2022. What happened between June 2022 to June 2023 can be confusing, so if you need more clarity I suggest listening to this podcast.  

Here is the price cut percentage data for the same week in other years:

  • 2023 38%
  • 2022 42%
  • 2021 27%

As you can see, affordability is an issue, and the price cut percentage is higher now than in any period from 2015-2021, but still below 2022 levels.

Now lets take a look at the weekly inventory data. Last year, according to Altos Research, the seasonal peak for housing inventory was Oct. 28. the seasonal peak this year was on Nov. 17.

  • Weekly inventory change (Dec. 1-Dec 8): Inventory fell from  555,717 to 546,424
  • Same week last year (Dec. 2-Dec. 9): Inventory fell from  550,302 to 536,409
  • The inventory bottom for 2022 was 240,194
  • The inventory peak for 2023 so far is 569,898
  • For context, active listings for this week in 2015 were 1,050,971 

The new listing data has been trending at the lowest levels ever for 17 months now. What 2023 data has shown me is that even with mortgage rates heading toward 8%, new listings data didn’t take a new leg lower — it stayed remarkably consistent all year long. This is a positive, and something I discussed on CNBC months ago, that we should see some flat-to-year-over-year growth data in the second half. Since most sellers are also buyers, getting growth in this data line will be a positive for home sales in 2024.

New listings data last week

  • 2023 43,188
  • 2022: 39,149
  • 2021: 46,881

In 2024, what we want to see is new listings data grow back to 2021 and 2022 levels in the spring. This will bring more inventory to the marketplace and get more sellers, who will also be buyers.

Mortgage rates and the 10-year yield

Last week was another interesting week for bond yields and mortgage rates. We almost broke under 7% mortgage rates for the first time in a while, getting as low as 7.04%. We ended the week at 7.09%, and this was during jobs week where had two weaker-than-anticipated labor reports and two better-than-anticipated reports. Regarding jobs Friday, I wrote this article on why the Federal Reserve was wrong about inflation and jobs.

We have a big week ahead of us. For now I would focus on the 4.10% level on the 10-year yield since we bounced on that level twice last week. We have two inflation data points this week and if both come in lighter than anticipated and the Fed gives a dovish outlook, that is the best case for the 10-year yield to fall below 4% and get us mortgage rates below 7%.

class=”flourish-embed flourish-chart” data-src=”visualisation/16071658?1643471″>

Purchase application data

There was some confusion over the purchase application data this last week: The unadjusted data showed 35% week-to-week growth and the seasonal adjusted data showed a slight decline of 0.03%. We always take the seasonal adjusted numbers no matter what. Just be mindful of purchase apps around the holidays.

Since Mortgage rates have fallen from 8% and are now near 7%, purchase apps have had four positive and one flat weekly print. This makes the year to date count 22 positive prints, 23 negative prints and 2 flat prints. Clearly we have a positive trend here in purchase apps which is typically the normal with a 1% move in rates. But again, we are working from a low bar here in this data line and we will need at least 12-14 weeks of positive growth trends to have it been something material.

The week ahead: Fed and inflation week

Ok, here we are heading into Christmas and the question is: will the Fed be the good Grinch going into Christmas or the Grinch we see for 93% of the movie? There is no rate hike coming of course, but what the Fed says matters a lot, especially what Chairman Powell says in the Q&A portion of the press conference. Inflation data is key as always, because we wouldn’t be talking about rate cuts in 2024 if the growth rate of inflation was at 5%-8% year over year. We also have retail sales coming up this week so we will be keeping a close eye on all of these reports.



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This topic comes up so frequently on the BiggerPockets forums that I thought it could use its own article just to get a succinct train of thought from one very experienced person.

So what’s my experience? I was a general contractor (GC) in an extremely wealthy Southern California town for decades, as well as holding several other licenses in trades such as swimming pool construction, plumbing, concrete, and interior design.

Where the Contractor Fits in Picking Materials and Finishes

It is a common occurrence for a customer to want to pick out design finishes. Of course, they want to choose the electrical fixtures, such as area lighting, pendants, and plumbing fixtures, as well as faucets, toilets, shower heads, and the like. 

They will choose these with my blessing because I really do not want to be involved in such a personal choice. I will, of course, offer my opinion based on my experience with certain types of fixtures or even the quality and endurance of certain brands and models.

The same applies to cabinets and countertops. The customer should absolutely choose these because the myriad of colors, wood species, and materials make it an important and difficult decision for anyone, and the GC does not want this responsibility. 

Once again, I would offer my opinion on things like wood species, i.e., which is harder and more durable, as well as counters, stone, and tile materials—which will hold up better, take sealer better, last longer, hold a shine better, etc. I would even urge them to avoid certain species of stone that last well for a few years and then start to deteriorate (some types of granite have this issue). It is precisely my decades of experience that the customer is looking for and buying when they choose me over a newer/younger contractor.

But the customer’s involvement in the process must stop right there. Occasionally, a certain type of customer will want to order products themselves, usually because they think they are going to save money. Sometimes, they’ll say those dreaded words: “I want to get points on my credit card.” This is a shortsighted attitude—trading control of the project for a few measly dollars or miles. This is where a good, experienced GC will put their foot down and just say no. 

A lot of people new to the construction business, either investors or just homeowners, cannot understand why it makes any difference who pays for the materials. Let’s discuss that now.

Why the Contractor Should Be in Control of Materials

It is a basic fact that the GC is and should/must be the “king” of the job site. It is not about ego or some personality issue; it is simply about this: Having ultimate control of a project is imperative for the project to go smoothly and end up finishing on time and on budget. 

The GC must oversee the schedule, subcontractors, his crew, the building inspectors and city building and planning departments, OSHA, federal and state laws, job site security, neighbors, and materials so that everything moves seamlessly through the remodel (or new build) process

Any and every aspect that moves into someone else’s arena is another accident waiting to happen. In other words, every facet of the project that the contractor loses control of is another thing, amongst the hundreds of moving parts, that can and will fall into Mr. Murphy’s wheelhouse.

What Can Happen When the Contractor Is Not in Control of Materials 

I can provide an example from my own past. A customer had ordered some finish material, furniture, and fixtures from Italy. 

We got to the point in the process where these items were needed, and needed now, to allow my crew and subs to keep moving ahead as planned. That was when I was informed: “Oh, I forgot to tell you. These are being shipped from Italy. They were supposed to be here a week ago, but they just told me that they’ll be two weeks late.” They were actually a month late and caused the project to be partially shut down because in construction, you have to install Part A before Part B, and so on. 

This Is Not About Marking Up Prices

Every contractor I know has stories about what happens when the customer tries to get involved with materials. They always seem to think they can find them cheaper and save the markup. 

But this “markup” is greatly misunderstood by the public. It usually does not really exist. Any good, long-time general contractor will have their favorite vendors, and they’re usually not the big-box stores.

From windows and doors to electrical and plumbing, a GC has probably bought hundreds of thousands of dollars worth of products from these vendors. That gets them volume pricing that a regular consumer just cannot touch. They will then add a percentage to this special pricing to compensate them for this variable, which I’ll discuss next.

The Customer/Investor Never Thinks of This

So, let’s say an investor (for example) insists on choosing and paying for their own products for a remodel, and the young contractor foolishly decides it’s not worth arguing about. Besides, they really need the job. The investor calls Home Depot and orders materials or sends the contractor with their list and has the materials paid for on their credit card (and they get their precious points). 

Okay, great. Why is that any kind of issue? Well, let’s examine this: Who does the following very necessary tasks?

  • Load the materials onto carts in the store.
  • Load them into their trucks.
  • Unload them at the job site.
  • Put them in a safe place in an already or soon-to-be partially demoed house.
  • Provide security for the duration of the project.
  • Take back the wrong products, like those that are the wrong color/size/brand/don’t fit.
  • Deal with warranty service for those products that break or fail while still covered.

We all know that the customer will not do this—they will expect the contractor to do all of the above. And they will be outraged if the contractor expects to be paid for performing all of these important, necessary, and critical tasks.

Examples of When the Customer Can Be Involved in the Material Process 

Now that I’ve spent all this time destroying the concept of customers being involved in the material process, I must get into a circumstance where they can and maybe even should be involved.

In most large cities, there are supply houses attached to plumbing and electrical warehouses that have huge areas set up with many samples of their wares, such as dozens of sinks, tubs of all sorts, the latest and greatest in modern toilets, etc. There are other establishments (like Pirch, for example, in SoCal) that have two- to three-story facilities with kitchen areas set up, bathroom areas, outdoor living areas, and more so that you can take a customer there and walk the whole store where they can get a great overview of all the products available to them in today’s market. They will assign a rep to you and the customer to facilitate the process, babysit the customer as they select and purchase products, and even serve you lunch.

Yes, I said the contractor should select and purchase products. So why am I saying it is okay in these cases? 

Because the GC is still in control. The company rep essentially works for the GC because the GC will send them many customers every year. The rep will make sure that the customer chooses materials that the GC will approve and want to install. The GC will not necessarily receive a monetary kickback (although it can happen), but they are compensated in other ways.

Final Thoughts 

So, we can see that it is critical for the general contractor to have full control of the construction project, especially the management of materials and supplies. Some of these are automatic, like the wire the electricians use or the pipe the plumbers use. But even though a well-meaning customer might want to buy the materials, they should realize that this is a huge mistake. 

Pick out the materials? Yes, of course, within reason. But leave the rest to your contractor. Let them pick them up and pay for them. 

If you insist on getting some credit card points, perhaps you can work out a deal where the GC buys the materials, and you make a credit card payment to them for a single invoice that reflects the materials specifically. But you, as the customer, will be doing yourself a huge favor by staying out of the whole materials and vendor part of the game.

Ready to succeed in real estate investing? Create a free BiggerPockets account to learn about investment strategies; ask questions and get answers from our community of +2 million members; connect with investor-friendly agents; and so much more.

Note By BiggerPockets: These are opinions written by the author and do not necessarily represent the opinions of BiggerPockets.



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After today’s jobs report, which showed unemployment at 3.7%, it’s now clear that the Federal Reserve does not need to create a job-loss recession to bring down the growth rate of inflation. The Fed has much to answer for after their massive rate hikes and quantitative tightening policy. These were created to bring down inflation by impacting the labor market but they disproportionally affected housing in a negative way. The groundwork for rate cuts are now in place for 2024.

To understand what the Fed should do next, let’s do a quick review of the economic markers that got us to this point.

1. I published my COVID-19 recovery model on April 7, 2020, because at that early date the U.S. economy had already started to recover. That model worked like a charm and I retired it on Dec. 9, 2020, setting the stage for the second phase of the expansion to happen, which meant focusing on the labor market recovery.

2. In that next phase of recovery, I said job openings should get to 10 million. I doubled and tripled down on this call even when we had some big misses in 2021 in the jobs report.  Job openings got all the way to 12 million in March 2022 and are currently at 8.7 million.

3. My forecast was that we would get back all the jobs lost because of COVID-19 by September of 2022; this timeline was 100% correct as this happened by that date. 

4. The final part of labor recovery we needed after COVID-19 was not just the jobs we lost during the pandemic, but what we would have gained. Imagine we didn’t we have any COVID-19 and the economy had expanded at a normal level since 2020: our employment numbers would have been between 157 million-159 million today. So, until we broke into the 157 million camp, we were still in make-up demand mode while the job growth data was cooling off.

This would look perfectly normal to me as population growth is slowing so we really can’t have big jobs reports anymore if the economy is still expanding. What I believe people got wrong since early 2022 is that they assumed that job growth slowing down meant a recession in 2022 or 2023. That isn’t the right way to look at the economy: the labor market breaks when jobless claims data breaks.

For me that means jobless claims over 323,000 on the four-week moving average and as you can see in the chart below, that hasn’t happened. 

What does all this mean for the Fed? They messed up and over-hiked, but they can correct their mistakes by talking dovish now, cutting rates toward the three, six, and 12-month trend of PCE core inflation, and landing the plane.

Their policy is still restrictive and the one sector of the economy that is back down to Great Financial Recession sales levels — the existing home sales market — needs a boost in demand. Let’s get America back on track and give up the stay-at-home economic housing policy of the Fed since March of 2022.

Now, on to the report.

From BLS: Total nonfarm payroll employment increased by 199,000 in November, and the unemployment rate edged down to 3.7 percent, the U.S. Bureau of Labor Statistics reported today. Job gains occurred in health care and government. Employment also increased in manufacturing, reflecting workers’ return from a strike. Employment in retail trade declined.

Here is the breakdown of jobs gained and lost; of course, the return of striking workers boosted the headline number in this report, giving a one-time boost to the data. However, the trend is still the same: job growth is slowing down as it should, but we haven’t broken yet.

In this jobs report, the unemployment rate for education levels looks like this:

  • Less than a high school diploma: 6.3%
  • High school graduate and no college: 4.1%
  • Some college or associate degree: 2.8%
  • Bachelor’s degree or higher: 2.1%

What a month for the 10-year yield, currently trading at 4.25% after the labor data got better.

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What I want people to get out of this report isn’t the headlines you will hear today about how the recession isn’t here yet: we know that the jobless claims data is still not at 323,000 on the four-week moving average. The real story here is that the Fed was wrong about needing a job-loss recession to slow the growth rate of inflation down.

The housing market is still in deep recessionary sales levels, and it’s time for a dovish Fed to start talking about ways to get home sales to grow, because one thing we have seen now is that it’s not the 1970s. This is not the time to be old and slow.



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Many Massachusetts real estate schools offer online courses. We’ve researched the best online programs to help you quickly complete the 40 hours of prelicensing classes required by the Commonwealth of Massachusetts. The state requires live interaction between students and instructors for at least half of all qualifying prelicensing courses.

After completing an approved course of study, you’ll be able to sit the state real estate exam. You’ll want to choose a program that gives you flexibility to fit your schedule and timeline for getting licensed in MA, while preparing you to pass the state exam on your first try, and successfully launch your new career. Let’s review our findings!

At-a-glance: Best real estate schools in Massachusetts for 2024

Best real estate schools in MA for customized continuing ed

The CE Shop

From $285

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Best real estate schools in MA for exam prep

Colibri Real Estate School

From $399

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Best real estate schools in MA for career support

Freedom Trail Realty School

From $229

Jump to Details ↓

Visit Website

Best real estate schools in MA for part-time students

AREA School of Real Estate

From $245

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Visit Website

Best real estate schools in MA for every stage of your career

Lee Institute

From $390

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Visit Website

Best real estate schools in MA for inclusivity

New England Real Estate Academy

From $299

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Best real estate schools in MA for getting your license fast

Metropolitan School of Real Estate

From $350

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At-a-glance: Best real estate schools in Massachusetts for 2024


Best real estate schools in MA for customized continuing ed

The CE Shop

From $285

Jump to Details ↓

Visit Website


Best real estate schools in MA for exam prep

Colibri Real Estate School

From $399

Jump to Details ↓

Visit Website


Best real estate schools in MA for career support

Freedom Trail Realty School

From $229

Jump to Details ↓

Visit Website


Best real estate schools in MA for part-time students

AREA School of Real Estate

From $245

Jump to Details ↓

Visit Website


Best real estate schools in MA for every stage of your career

Lee Institute

From $390

Jump to Details ↓

Visit Website


Best real estate schools in MA for inclusivity

New England Real Estate Academy

From $299

Jump to Details ↓

Visit Website


Best real estate schools in MA for getting your license fast

Metropolitan School of Real Estate

From $350

Jump to Details ↓

Visit Website


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The CE Shop

Best real estate schools in MA for customized continuing ed

Overall Rating: 4.9 out of 5 stars






Rating: 5 out of 5.

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Overview

According to the CE Shop, its prelicensing student satisfaction rate is 96% and its students have a 64% pass rate (12% better than the national average). They attribute these success rates to their consistently up-to-date course content and interactive approach to learning. An interactive user interface is proven to be considerably more effective than reading a PDF or textbook.

The CE Shop leverages their exclusive online learning platform, LEAP, to encourage students to engage with essential content. The CE Shop offers two learning formats for online students:

  • Live streaming
  • Online self-paced

Course Options

See Details – Use promo code HW30 to save 30%



  • Pricing

    Course TypePrices Starting atPackage FeaturesUpgrade Features
    Prelicensing$285Course Only Package: Business eBooks, digital flashcards, downloadable resources, real estate glossary, study schedule & career resourcesStandard: All Main Features + National and Massachusetts Exam Prep Edge

    Value: All Standard Features + 3 Business Building Courses

    Premium Bundle: All Value Features + 12-Hour MA Post-licensing CE Package + Real Estate Basics & Beyond eTextbook

    Broker Prelicensing$$485Standard Package: Required 40 hrs of coursework, unlimited practice exams & Broker Exam Prep Edge
    Post-licensing CE$$105CE Package: Required 12 hrs of coursework. Includes the following online courses: Environmental Issues, Comparative Market Analysis, Advertising Compliance and the Law, Conducting Open Houses and Developing a Safety Plan, Fair Housing, 1031 Exchanges & Code of Ethics (not for CE)CE Individual Courses: Select from nine 2-hr, ala carte courses

     


  • Pros + Cons

    Pros:

    • Free 5-Day Trial of the Massachusetts Prelicensing course
    • Option to complete prelicensing education in one month
    • Multistate, customized packages can be created to meet CE requirements

    Cons:

    • Lack of access to live instructors

  • Features

    Course Formats: Live streaming and online self-paced.

    Course Access: Six months from the date of enrollment.

    Money Back Guarantee: With the CE Shop’s “Money Back Guarantee,” you can request your money back within 30 days of purchase, as long as the course is not more than 50% complete.

    Student Support: Support is available seven days a week via chat, email, and phone.

    Exam Prep: The CE Shop offers comprehensive, interactive Exam Prep classes to better prepare you for the licensing exam as part of the CE Standard, Value, and Premium packages. Packages include an assessment to gauge student’s competencies for each topic before beginning the prep course. Exam Prep can also be purchased as stand-alone packages (see options listed below).


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Colibri Real Estate School

Best real estate schools in MA for exam prep

Overall Rating: 4.6 out of 5 stars






Rating: 4.5 out of 5.

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Overview

For over 40 years, more than 500,000 students have enrolled in Colibri to prepare for their real estate license exam using the school’s all-inclusive CompuCram exam preparation. Colibri Real Estate is a state-approved real estate education provider with over 132 instructors experienced in Massachusetts real estate sales and teaching best practices. Students appreciate the well-organized, easy to comprehend content presented by experts in simplifying complex concepts likely to be included in the state exam, as well as the visual aids for assistance with retention and understanding. Colibri’s online prelicensing courses are self-paced.


Course Options

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  • Pricing

    Course TypePrices Starting atPackage FeaturesUpgrade FeaturesUpgrade FeaturesUpgrade Features
    Prelicensing$399The Basics: Online package for disciplined self-starters. Required 40 hrs of coursework includes 3 study guides, streamlined course navigation, and 800+ new visual learning objects & videosExam Preparation: All features of The Basics + Pass or Don’t Pay Guarantee and CompuCram Exam Prep, including simulated exams, flashcards, readiness assessment & audio review guidesExam Preparation Plus: All features of Exam Prep + Live Q&A with local instructors and Exam Crammer webinar seriesUltimate Learning: All features of Exam Prep Plus + Career Booster Pack, including over 20 “how-to” videos, new agent job aids, customizable action plan templates, buyer and seller checklists & printed textbook
    Exam Prep$115Exam Prep: Pass or Don’t Pay Guarantee, and CompuCram Exam Prep, including simulated exams, flashcards, readiness assessment & audio review guidesExam Prep Live: All features of Exam Prep + Live Q&A with local instructors and Exam Crammer webinar series
    Broker Prelicensing$429Broker Basics: Required 40 hrs of Coursework, math eBook, instructor support discussion board, free 1-yr RISMedia premier membership including monthly market reports, free admission to webinars and virtual events & in-person event discountsBroker Ultimate Learning: All features of Broker Basics + printed course textbooks

  • Pros + Cons

    Pros:

    • Self-paced options idea for students who are balancing school, work, and family demands
    • Next-gen student dashboard allows students to track their progress
    • Unlimited practice tests are part of Exam Prep packages

    Cons:

    • Online and livestream classes cannot be mixed and matched. Each class must be completed in the format it was started

  • Features

    Course Formats: Self-paced online courses.

    Course Access: Six months from your registration date in most cases. The Prelicensing Ultimate Learning package offers one-year access.

    Pass Guarantee: Colibri’s Pass or Don’t Pay Guarantee is available with all packages, with the exception of the Prelicensing Basic package. If students don’t pass the Massachusetts real estate license exam within 30 days of completing the course’s exam prep, Colibri will reimburse the original cost.

    Student Support & Engagement: Expert local instructors are available to share their real-world insight. Additionally, Colibri’s courses have recently been upgraded with hundreds of new visual learning objects and videos, as well as streamlined course navigation, created to improve learning engagement and retention. And Exam Prep Plus includes 40 hours a month of Live Q&A with local instructors for a personal, guided approach.

    Exam Prep: The Basic Prelicensing package features three e-books and a course manual designed to help you retain essential real estate concepts and prepare for the state exam.

    And the Ultimate, Exam Prep, and Exam Prep Live Prelicensing packages include six 1-hour, instructor-led webinars that provide a hyper-focused approach to exam prep.


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Freedom Trail Realty School

Best real estate schools in MA for career support

Overall Rating: 4.9 out of 5 stars






Rating: 5 out of 5.

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Overview

Freedom Trail is Massachusetts’ first-ever board certified online real estate school. With pass rates that are 14 points higher than the state averages, student surveys reveal that 99.4% of those that used Freedom Trail’s study materials as directed passed the Massachusetts Real Estate License exam on their first try. If your priority is landing a job as soon as you pass the exam, Freedom Trail provides access to its Massachusetts real estate job board, enabling you to get hired faster and start your new career. You can also opt-in to Freedom Trail’s broker recruitment program to be contacted directly by local brokerages that are hiring new agents.


Course Options

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  • Pricing

    Course TypePrices Starting atPackage FeaturesUpgrade FeaturesUpgrade FeaturesUpgrade Features
    Prelicensing$229Base: Required 40 hrs of coursework. Audio book, eBook, 1100+ practice questions, 24/7 on demand classes & Livestream online classes. 25 hrs livestream access. 6 months course accessRidgeline: All features of Base + Livestream option and Forms Training 101. 40 hrs livestream access. 9 months course accessPeak: All features of Ridgeline + over 1700 practice questions, archived live class recordings, unlimited practice tests. 60 hrs livestream access. 12 months course accessSummit: All features of Peak + RE14R07: Architecture Class and 1 on 1 course & study support. 100 hrs livestream access. 12 months course access
    Post-licensing CE$15Online CE Courses: Select 1 of 10 two-credit CE classes ala carte. Classes are broken into short lessons with videos, illustrations & textLevel Up License Renewal Package: Required 12 hrs of coursework includes 6 classes: Architecture, Fair Housing Law, Investment Property Basics, MA Licensing Law, Protecting the Protected Classes and Tech & Real Estate BrokerageRefresher License Renewal Package: Required 12 hrs of coursework includes 6 classes: Brokerage Relationships, Contract Law, Fair Housing Law, Financing, MA Licensing Law & Protecting the Protected Classes
    $129Non-credit MA Reciprocal Licensing Course: For those with out-of-state licenses applying for an MA reciprocal license. Covers reciprocal application process, relevant laws & regulationsBase Non-Credit NH Reciprocity: For anyone licensed in MA seeking NH reciprocity eligibility. Covers licensing laws & the reciprocal licensing process. Includes eBook, unlimited on- demand access, 3 months of course access, job recruiting & morePeak Non-Credit NH Reciprocity: All features of Base + 10 hrs of live-streaming class access with practice questions and exams. Includes NH Salesperson Licensing course

  • Pros + Cons

    Pros:

    • Access to a real estate job board helps you jumpstart your career
    • Course software makes it easy to study part or full time, automatically tracking progress and requirements
    • Mix and match options let you combine live online and archived classes to complete the program in under two weeks
    • Self-paced

    Cons:

    • Exam prep packages are not available

  • Features

    Course Formats: Take self-paced online courses on your computer, phone, or tablet.

    Course Access: You have from six months to one year of course access, depending on the package you purchase. And every required class topic is available both live and on demand.

    Pass Guarantee: Freedom Trail will refund your purchase under the Pass or Don’t Pay Guarantee within 30 days of your request if you purchase the Pass or Don’t Pay Guarantee access, score higher than 85% on all sections of online practice exams, and take your licensing exam within 90 days of course completion. The guarantee only applies to first-time exam takers and is not available as part of Base or Ridgeline Prelicensing packages.

    Student Support & Engagement: Regularly scheduled, interactive live online classes are taught by Massachusetts-licensed real estate instructors who are available to answer questions, much like an in-person class. You can also participate in class discussions with both your instructor and your classmates.

    Reciprocal Licensing: You can get your Connecticut and / or Rhode Island license with any Massachusetts prelicensing class. Once you’ve taken the Massachusetts real estate classes and passed the licensing exam, you can apply to the Rhode Island Real Estate Commission for a Rhode Island real estate license and the Connecticut Real Estate Commission for a Connecticut real estate license. Since you’ll already have your Massachusetts license, you’ll receive your CT and RI license automatically.


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AREA School of Real Estate

Best real estate schools in MA for part-time students

Overall Rating: 4.4 out of 5 stars






Rating: 4.5 out of 5.

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Overview

American Real Estate Academy (AREA) has 46 years of experience as a Massachusetts real estate education provider, making it the oldest continuously owned and operated real estate school in Massachusetts, and one of the oldest in the nation. Licensed by the Commonwealth of Massachusetts to teach real estate continuing education, AREA students appreciate the exam prep materials and course review videos of the online classes while the in-person classes are known for being conveniently located in Weston, MA. And with unlimited access to course review for up to two years from the date of registration, students with scheduling constraints who are taking classes part-time won’t feel rushed. In-person classes available.


Course Options

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  • Pricing

    Course TypePrices Starting atOnline FeaturesIn-Person WeekdaysIn-Person Weekdays
    Prelicensing$245Required 40 hrs of coursework, self-paced and livestream. Full practice exams, quizzes with over 400 exam prep questions, on-demand course review videos, e-textbook, online note taking feature, Terms & Definitions, makeup for missed classesAll features of online class + textbook. Classes meet 4 x per week for 2 weeks.All features of online class + textbook. Classes meet Sat. and Sun. for 2 weeks.
    Broker Prelicensing$375Required 40 hrs of coursework. Includes e-textbook, over 700 practice exam questions, free review videos. Self-paced and streaming, half of the course is self-paced and half is completed via scheduled classes, streamed online & offered on a rotating basis
    Post-license CE$125Select two-credit classes ala carte or all required 12 hrs of CE coursework for a discounted price. Includes HI-Def video classesFull 12 hours of CE coursework offered in-person. Held at the Weston School on specific dates.

  • Pros + Cons

    Pros:

    • Discounts available for military, first responders, and nurses
    • HI-Def video classes that are mobile and tablet compatible
    • Unlimited access to course review for up to two years from registration date

    Cons:

    • Online students only have 90 days from the registration date to complete the course

  • Features

    Course Formats: In-person and online classes. Self-paced or livestream, online classes can be attended via your computer or smartphone.

    Course Access: Online students have 90 days from the registration date to complete each course. If a student needs more time, AREA will extend the time by 90 more days at no charge. In-person students must complete their live course within the scheduled dates. Unlimited access to course review is available for up to two years from the date of registration.

    Refund Policy: AREA’s online course students may be eligible for a full refund, minus a $25 cancellation fee, if you withdraw from a course before attending the class within 90 days of registration. Live, in-person students may also be eligible for a full refund, minus a $25 cancellation fee, if you cancel the course up to 48 hours before the scheduled first day of class. If you’ve already started your course, you are not eligible for a refund.

    Student Support & Engagement: Experienced instructors are available via phone during normal business hours. You can also email the instructors, who will respond to your inquiry within 24 hours.

    Exam Prep: AREA’s Real Estate Drill and Practice QBank offers comprehensive review of every topic students need to know for the licensing exam. QBank features custom quizzes that concentrate on your problem areas, as identified by the performance tracker.

    Final Exam: After students finish the prelicensing real estate class, AREA provides the education certificate necessary for the real estate exam, as well as instructions and paperwork for the state exam. You’ll have two years from the date you complete your class to take and pass the Massachusetts real estate exam.


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Lee Institute

Best real estate schools in MA for every stage of your career

Overall Rating: 4.2 out of 5 stars






Rating: 4.5 out of 5.

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Overview

The Lee Institute School of Real Estate combines professional instruction and video format training to make the concepts of the real estate business more digestible and engaging. Students chose the school for its offering of live instruction classes for salespersons, brokers, appraisers, mortgage, and home inspection courses at various locations and convenient times, including weekend classes. The Lee Institute has many decades of course preparation and research, and has given millions of students the proper training to pass the Massachusetts exam on the first try.


Course Options

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  • Pricing

    Course TypePrices Starting atPackage FeaturesUpgrade FeaturesUpgrade Features
    Prelicensing$390Live Salesperson Course: Required 40 hrs of coursework. Includes text and study materials. Class scheduled for specific dates, 2 weekends in a rowOnline Salesperson Supervised Video Course: Required 40 hrs of coursework. Webinar format. Mon – Sun access. 60 days given to complete courseGold Online Supervised Video Salesperson Course: Webinar. 330+ PowerPoint electronic image slides outlining study lessons for each video and 120 questions for the National and State part for online practice exams. Student has 30 days to complete 40-hr course, access course Mon-Sun
    Exam Prep$199National PSI & Pearson Vue Salesperson Refresher Course: Webinar. Mon – Sun. 30 days to complete the courseNational PSI & Pearson Vue Broker Refresher Course: Webinar. Mon – Sun course access. 30 days to complete the course
    Post-licensing CE$78Online Course Packages, 12 Hrs Each: Includes 12 hrs of CE for MA featuring various combinations of six 2-hr classesC R Silver Package: Includes 12 hrs of CE for MA commercial real estate and residential continuing education. Features Commercial Lease Clauses of Tenant Concerns: Part III and other residential coursesC Gold Package 12 Hrs: Includes 12 hrs of CE for MA commercial real estate. Features Commercial Real Estate Basics and 5 other landlord and tenant courses
    Broker Prelicensing$420Online Broker Supervised Video Course: Webinar. Mon – Sun access. 60 days to complete course

  • Pros + Cons

    Pros:

    • Provides students with career assistance
    • Offers one-on-one coaching and training

    Cons:

    • Website is not easy to navigate
    • Textbooks not included

  • Features

    Course Formats: Online live streaming and virtual classes.

    Course Access: 60 days to complete courses.

    Refund Policy: While the Lee Institute does not offer a pass guarantee, the school can refund a student within seven business days from your registration date if you send an email canceling your registration and requesting a refund, and you have not logged onto and/or begun the online course.

    Student Support & Engagement: Should you have any comments or questions, the Lee Institute staff is available via email, phone, or 24-hour live chat. Technical support is available during normal business hours via a submission form.

    Exam Prep: The Lee Institute’s exam tutorials help both the salesperson and broker prepare for the licensing exams. Students who access the online practice exam questions will also find support from a team of experts.


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New England Real Estate Academy

Best real estate schools in MA for inclusivity

Overall Rating: 4.7 out of 5 stars






Rating: 4.5 out of 5.

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Overview

Since 2010, New England Real Estate Academy has been offering real estate classes and it was one of the first schools to be accredited to offer online training in 2016. In addition to Massachusetts-approved, prelicensing courses and continuing education courses for MA and NH license renewals, New England Academy provides professional development courses for sales and management development in an online, multimedia format.

Webinars are hosted by expert instructors, so you’ll get practical, real-world insights based and lessons based on advanced learning methodologies. The academy also customizes design courses to meet the ever-evolving needs of the real estate industry, and offers courses to accommodate real estate students who speak Chinese, Portuguese, and Spanish.


Course Options

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  • Pricing

    Course TypePrices Starting atPackage FeaturesPackage FeaturesPackage Features
    Prelicensing$299Required 40 hrs of coursework divided into 2 parts. Part A: 20 hrs of self-directed videos and 1,000+ quiz questions to be completed in 180 days. 180 extra days for review videos and quiz review.
    Part B: 20 hrs of online live, instructor-led webinars at set dates/times. 6 month access to interactive classes, either mornings or evenings. Digital manual and audiobook included
    Broker Prelicensing$349Required 40 hrs of coursework (5 topics, 4 hrs each) divided into 2 parts. Part A: 20 hrs of self-directed videos & test-prep quiz questions.
    Part B: 20 hrs of instructor-led, live webinars at set dates/times. 6 month access to on-demand videos. Classes held quarterly. Manual and all materials provided online
    Post-licensing CE$15A La Carte courses: Select 2-jr courses ala carte or all Required 12 hrs of CE credits for a special bundle price. Receive one certificate for each completed courseMA Bundle A: Includes Buyer Agency, Financing, Offers, Fair Housing, Code of Ethics (with optional REALTOR component), and Conducting Open Houses and Developing a Safety PlanMA Bundle B: Includes Intro to Commercial Real Estate Basics, 1031 Exchanges, Investment Property Basics, Chapter 93A- Consumer Protection, and Residential Rental-Landlord Tenant Issues Part 1 & 2

  • Pros + Cons

    Pros:

    • Mix and match morning, evening, and Saturday online sessions to fit your schedule
    • Closed caption course options in Chinese, English, Portuguese, and Spanish for live and online licensing classes
    • The 40-hour courses have two parts and can be completed in any order

    Cons:

    • There is only one prelicensing real estate agent course offered
    • School is lacking 24/7 or live chat customer support

  • Features

    Course Formats: Live and on-demand classes.

    Course Access: 180 days from the date of registration to complete your 40-hour course.

    Course Guarantee: With New England Academy’s Prelicensing Course Guarantee, you may retake your class for free within 12 months of your course completion date if you don’t pass the Massachusetts Real Estate exam the first time.

    Student Support & Engagement: Real-life instructors are available to answer any questions, Monday through Friday, via email. During the week, you can also contact the Student Concierge team by phone. General support is available daily via phone, email, or chat.

    New England’s instructors are available to answer questions, provide support on technology and course materials, or address application/exam concerns. They can be reached by phone or email, Monday through Friday from 9AM to 4PM.

    Exam Prep: Designed to refresh your memory and prepare you to take the Massachusetts real estate exam, the License Exam Review Course features over 12 hours of video recapping the most critical licensing topics from your real estate license course. It also includes 535 quiz questions, as well as access to the videos and quiz questions for up to three months.

    Reciprocal Licensing: If you have dual licenses in Massachusetts and New Hampshire, you can save time with the 15-hour MA & NH Combined CE Package, which includes courses designed to satisfy both states’ CE requirements. After the class, you will receive the certificate for each state to renew both states’ licenses. The MA & NH package includes required Core Course, Buyer Agency, Financing, Disclosures / Seller Due Diligence, 1031 Exchanges, Code of Ethics, and Conducting Open Houses and Developing a Safety Plan.


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Metropolitan School of Real Estate

Best real estate schools in MA for getting your license fast

Overall Rating: 4.7 out of 5 stars






Rating: 4.5 out of 5.

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Overview

Not only does Metropolitan School of Real Estate offer a fast track package for completing your Massachusetts prelicensing education requirement in less than two weeks, but students report that even the more moderately-paced courses fly by thanks to the engaging instructor and content. All courses are created by Michael Albano, Massachusetts real estate broker and professional real estate educator for two decades. Albano’s teaching style is meant to get students excited about real estate. What’s more, Metropolitan offers students the chance to be hired by its partner real estate brokerage, with optional participation in a career seminar during a class break.


Course Options

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  • Pricing

    Course TypePrices Starting atPackage FeaturesPackage FeaturesPackage Features
    Prelicensing$350Fast Track Package: Complete required 40 hrs of coursework in 9 days with live, online webinar course via Zoom. Textbook, downloadable e-Book, PDF presentation, Exam tip worksheet & 12 months of access to online education video library. Offered monthly, Each class is 6 full days (mix of weekdays & weekends)Weekends/ Weekday-only Package: Complete required 40 hrs of coursework. Attend 2 monthly online live Fast Track classes, full weekend days only. Includes textbook, downloadable e-Book, PDF Presentation, Exam tip worksheet & 6 months of access to online education video libraryTues/Thur-only Package: Complete required 40 hrs of coursework in 3 weeks. Attend online live Zoom class. Includes textbook, downloadable e-Book, PDF presentation, exam tip worksheet & 6 months of access to online education video library
    Post-licensing CE$10Individual CE Courses: Required 12 hrs of Coursework. Select from seven 2-hr, ala carte coursesComplete CE Package for $50: Required 12 hrs of coursework. Includes the following online course modules (2 credit hrs each): Brokerage Professional Ethics, Tech & Real Estate Brokerage, Appraisal Process, Environmental Issues, and Financing & Brokerage Relationships

  • Pros + Cons

    Pros:

    • Affordable and engaging courses
    • Ideal for those who need to get their prelicensing requirement fast

    Cons:

    • Few prelicensing packages to choose from and no exam prep or broker pre-licensing packages offered
    • Classes are on a set schedule, not self-paced

  • Features

    Course Formats: Online, live courses via Zoom.

    Course Access: While the live online courses themselves must be taken on set days / times, access to the online educational video library ranges from six to 12 months, depending on the package you purchase. Additionally, you can access the class recordings for a full year after class.

    Reimbursement Policy: If you get hired by Metropolitan’s partner brokerage, you might be eligible for a full tuition reimbursement.

    Student Support: If you have questions or comments, support is available daily via phone, email, or form submission.

    Exam Prep: Based on a robust understanding of the licensing exam and how to approach, take, and pass it, Metropolitan’s exam prep includes a powerpoint presentation, study book, and 30+ hours of online videos as bonus material.


Methodology: How we chose the best real estate schools in Massachusetts

To determine the very best Massachusetts real estate schools, we evaluated and scored each school based on the following:

  • Course offerings, including study aids and tools
  • Flexibility and format options
  • Pass guarantees or return policies
  • Pricing and affordability
  • Instructor quality and accessibility
  • Student support and engagement
  • User reviews and pass rates

Finally, we considered the schools with unique features and professional development opportunities that can have lasting value to real estate agents like yourself.

Frequently asked questions


  • How long is the Massachusetts licensing exam?

    The Massachusetts Real Estate License Exam consists of multiple choice questions and is based on the 40-hour pre-licensing curriculum. Typically, the number of questions included on the Real Estate License Exam in Massachusetts are as follows:

    • The salesperson exam consists of 120 multiple choice questions. You’re given 4 hours to complete this section
    • The broker exam consists of 115 multiple choice questions. You’re given 4 hours to complete this section

  • What is the average salary for a Massachusetts real estate agent?

    According to Glassdoor.com, the estimated average salary for a Massachusetts Realtor is $154,301 annually. This value represents the median. Additional pay is estimated to be $47,028 per year and may include cash bonus, commission, profit sharing, and tips.


  • How much does real estate school cost in Massachusetts?

    Getting your real estate license in Massachusetts will require an investment, especially when you’re just getting started. But considering that the average Massachusetts real estate agent earns nearly $155,000 per year, it’s worthwhile. Here’s what to budget for:

    • prelicensing exam coursework = $229 to $399
    • Salesperson exam, initial application fee = $31
    • Salesperson written exam fee: $54
    • License renewal fee after 2 years = $103

    Estimated total = Between $415 and $588 [1]


  • What are the requirements for taking the Massachusetts real estate salesperson exam?

    The requirements for taking the Massachusetts real estate salesperson exam are as follows: [2]

    • Be at least 18 years old
    • Complete 40 hours of Massachusetts prelicensing real estate classes
    • Receive a Massachusetts Board of Real Estate Educational Certificate after finishing your required coursework
    • Receive three endorsement letters from individuals who aren’t related to you or who aren’t classmates
    • Apply for and pass the real estate licensing exam within two years of completing your real estate course
    • File and pay all of your Massachusetts state tax returns

  • Can I take the Massachusetts real estate exam online?

    In addition to taking the Massachusetts real estate licensing exam at one of the state-approved locations, you can take the real estate licensing exam online. To take the online exam, you must read and submit the Candidate Information Bulletin as instructed on the application here.

The full picture: Best real estate schools in Massachusetts

Starting a new career in real estate can be both exciting and daunting. Our guide to the best real estate schools in Massachusetts will help you choose the program that’s best for your goals and needs.

At HousingWire, we provide the information you need to start and advance your career in real estate. By providing tips on finding the right school and strategies to help you pass the MA licensing exam, our primary goal is to help you thrive and succeed as a newly licensed Massachusetts real estate agent. 

Here are some helpful links and sites you’ll want to visit as a prospective Massachusetts real estate agent:


Footnotes

  1. PSI Services. “MACandidate Information Bulletin.”
    https://www.mass.gov/doc/psi-candidate-information-bulletin-12921/download
  2. Mass.gov. “Renew your Real Estate License”
    https://www.mass.gov/how-to/renew-your-real-estate-license

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Democratic lawmakers in both the U.S. House of Representatives and the U.S. Senate have introduced bills in their respective chambers designed to ban hedge funds from participating in the single-family housing market, citing supply and affordability challenges as justification.

First reported by the New York Times, Sen. Jeff Merkley of Oregon introduced the “End Hedge Fund Control of American Homes Act of 2023” to the Senate. Rep. Adam Smith of Washington introduced the House version.

Democratic Reps. Jeff Jackson and Alma Adams of North Carolina introduced a separate bill, the “American Neighborhoods Protection Act.” It would “require corporate owners of more than 75 single-family homes to pay an annual fee of $10,000 per home into a housing trust fund to be used as down payment assistance for families,” according to the Times.

Affordability challenges

“You have created a situation where ordinary Americans aren’t bidding against other families, they’re bidding against the billionaires of America for these houses,” Sen. Merkley told the Times. “And it’s driving up rents and it’s driving up the home prices.”

In an announcement on his congressional website, Rep. Smith expounded on his reasons for supporting the effort.

“In 1971, my father was able to buy the house I grew up in for $15,000 on the salary he earned as a baggage handler at SeaTac Airport,” he said. “That same house would cost nearly $500,000 today yet wages for workers like my father have not kept up. Too many families in the Puget Sound region and across the country are struggling to afford to rent or buy a home.”

An “increasing number of large investors purchasing a significant percentage of single-family homes” exacerbates the issue, which “squeezes out prospective buyers,” Smith added.

Likelihood of passage is low

In an interview with the Times, Smith acknowledged that realities in Congress — which just saw its Republican majority thinned by one member after the retirement announcement of Rep. Kevin McCarthy of California — make passage of the bills unlikely. Still, Congress must start a conversation on this issue, he said.

Data shows that institutional investors currently maintain a sizable stake in the single-family housing space.

“By June 2022, institutional investors owned 3 percent of all single-family rentals nationwide, but in more affordable markets they owned a considerable market share; in Charlotte, they owned 20 percent, according to the Urban Institute,” the Times explained. “Even as the housing market slows, investors have remained active, buying 26 percent of the single-family homes that sold in June 2023, according to CoreLogic, a data analytics company.”

However, David Howard of the National Rental Home Council told the Times that the issue is not institutional investors as much as a lack of action from homebuilders.

“Policies really need to be shaped and crafted so that they support the production, investment and development of new housing,” he said. “I think bills that work against that ultimately are just going to perpetuate the challenges we’re already facing.”

Recently, Democratic lawmakers also turned their eyes toward a bill proposal seeking to  “preserve” and “revitalize” manufactured home communities across the United States.



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As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties. Amidst this backdrop, the role of real estate software is now perhaps more crucial than ever.

Having the right real estate transaction management and CRM softwares is not just helpful, but rather a necessity for navigating the complexities of a market where informed decisions and quick responses can make the difference between closing a deal and missing an opportunity.

In this article, we zero in on the best real estate software for 2024, helping agents stay ahead in a market brimming with potential, yet fraught with unique challenges. Here, we summarize the real estate software programs that help you capture leads, organize data and connect with clients more effectively — in a year that promises to be anything but typical.

Overview: Best Real Estate Software for 2024

BEST OVERALL

Propertybase

Jump to Details ↓

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BEST FOR SOCIAL MEDIA LEADS

Market Leader

Jump to Details ↓

Visit Website

BEST FOR SMALL TEAMS

Wise Agent

Jump to Details ↓

Visit Website

BEST FOR EMAIL SEQUENCES

Zurple

Jump to Details ↓

Visit Website

BEST FOR CRM-WEBSITE COMBO

Boomtown

Jump to Details ↓

Visit Website

BEST FOR ATTRACTING & TRACKING LEADS

RealGeeks

Jump to Details ↓

Visit Website

BEST FOR REAL ESTATE CRM

IXACT Contact

Jump to Details ↓

Visit Website

BEST FOR CLIENT FOLLOW-UPS

Top Producer

Jump to Details ↓

Visit Website

BEST FOR DATA-DRIVEN VALUATIONS

HouseCanary

Jump to Details ↓

Visit Website

BEST FOR BUDGET-FRIENDLY LEAD NURTURING

Realvolve

Jump to Details ↓

Visit Website

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Overview: Best Real Estate Software of 2024


BEST OVERALL

Propertybase

Jump to Details ↓

Visit Website


BEST FOR SOCIAL MEDIA LEADS

Market Leader

Jump to Details ↓

Visit Website


BEST FOR SMALL TEAMS

Wise Agent

Jump to Details ↓

Visit Website


BEST FOR EMAIL SEQUENCES

Zurple

Jump to Details ↓

Visit Website


BEST FOR CRM-WEBSITE COMBO

Boomtown

Jump to Details ↓

Visit Website


BEST FOR ATTRACTING & TRACKING LEADS

RealGeeks

Jump to Details ↓

Visit Website


BEST FOR REAL ESTATE CRM

IXACT Contact

Jump to Details ↓

Visit Website


BEST FOR CLIENT FOLLOW-UPS

Top Producer

Jump to Details ↓

Visit Website


BEST FOR DATA-DRIVEN VALUATIONS

HouseCanary

Jump to Details ↓

Visit Website


BEST FOR BUDGET-FRIENDLY LEAD NURTURING

Realvolve

Jump to Details ↓

Visit Website


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Our pick

IXACT Contact logo; a real estate CRM or customer relationship management software

PropertyBase

Starting at $79 per user per month

Visit Website

Who it’s for

PropertyBase is an ideal all-in-one solution for larger real estate agencies and brokerages that require robust CRM capabilities and lead generation tools.

Why we picked it

We chose PropertyBase for its integration of Salesforce’s powerful CRM with superior IDX integration. This combination is highly effective for agents needing to keep track of the latest MLS listings and manage client relationships efficiently.


Buying Options

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  • Pros + Cons

    Pros:

    • Custom client CRM pipelines
    • Built-in hyperlocal SEO features
    • Option to book a demo

    Cons:

    • Minimum of 10 users required.
    • Additional fee for IDX integration.
    • Inconsistent customer service.

  • Notable features

    • Salesforce-based CRM integration
    • Lead capture tools with email collection
    • Lead scoring tool for prioritizing clients

Market Leader logo; a real estate CRM or customer relationship management software

Market Leader

Starting at $139 per month

Visit Website

Who it’s for

Market Leader is ideal for agents and brokerages aiming to enhance their lead generation and client management through a streamlined platform.

Why we picked it

We chose Market Leader for its unique offering of an all-in-one marketing hub. The platform’s ability to provide a customizable website, coupled with exclusive leads and a sophisticated CRM, makes it a standout choice for marketing and client management processes.


Buying Options

See Details



  • Pros + Cons

    Pros:

    • Offers a CRM with a mobile app
    • Fully customizable websites
    • Flat rate for exclusive leads
    • Access to real estate training guides

    Cons:

    • No free trial or money-back guarantee
    • No discount for annual subscriptions
    • Inconsistent quality in zip code-specific leads
    • Additional fee for social media features
    • Mixed reviews on Better Business Bureau

  • Notable features

    • Mobile app that syncs with the desktop CRM
    • Tailored drip campaigns and marketing automation
    • Exclusive leads package for more targeted connections

Wise Agent logo; a real estate CRM or customer relationship management software

Wise Agent

Starting at $27 per month, billed annually

Visit Website

Who it’s for

Wise Agent is perfect for real estate agents and small teams in search of an affordable CRM solution. Its user-friendly interface and comprehensive feature set make it a strong contender for those requiring reliable customer support.

Why we picked it

The reason for selecting Wise Agent lies is for its balance of essential CRM functionalities and advanced marketing tools. Its intuitive design and affordability, coupled with exceptional customer service, make it a standout choice for real estate agents.


Buying Options

See Details



  • Pros + Cons

    Pros:

    • Intuitive and user-friendly interface
    • 24/7 support and one-on-one onboarding
    • Comprehensive drip campaigns and customizable landing pages
    • Advanced transaction management features.

    Cons:

    • No dedicated mobile app, relies on a web app
    • Absence of text messaging and dialer features
    • Occasional product updates can be inconvenient
    • Not an all-in-one solution, lacks integrated website and paid lead generation

  • Notable features

    • Easy contact management with enhanced lead profiles
    • Transaction tracking tools for efficient deal management
    • Customizable dashboard for a tailored user experience
    • Extensive integrations for a more versatile platform

Logo-Zurple-2

Zurple

Setup fee of $799 plus a starting price of $309 per month. Additional fees apply for multiple users and extra lead support options.

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Who it’s for

Zurple is tailored for real estate agents who prioritize email nurturing and conversion support in their lead generation strategies. It’s especially beneficial for professionals focusing on personalized follow-up and behavioral analytics.

Why we picked it

Zurple offers a distinctive approach in the real estate software market with its focus on email nurturing and lead conversion. While its initial investment might be higher compared to other platforms, the personalized email campaigns and behavioral analytics features present a unique value proposition. Real estate professionals looking for a tool that emphasizes detailed lead tracking and effective email communication will find Zurple to be a fitting choice. However, its lack of certain features like SMS marketing and a high setup fee might limit its appeal to a specific segment of real estate agents. As with any software, potential users should weigh these considerations against their specific business needs and goals.


Buying Options

See Details



  • Pros + Cons

    Pros:

    • Advanced personalized email follow-up system.
    • Automated email campaigns with a natural tone.
    • “Hot Behaviors” feature to identify ready-to-follow-up leads.
    • Detailed follow-up metric reports.

    Cons:

    • High setup fee and mandatory contract
    • No SMS marketing or task workflows in CRM
    • Limited customer support to email

  • Notable features

    • Targeted communication based on lead behavior
    • Automatic alerts and reminders for timely follow-ups
    • Personalized email campaigns with behavioral analytics
    • Exclusivity in ZIP code targeting

Logo-Boomtown!

Boomtown

Starting Price: Inquire to learn pricing options.

Visit Website

Who it’s for

Though potentially costly for individual agents, BoomTown’s most comprehensive packages are perfectly suited for larger teams of 20+ agents seeking a full-service real estate solution. That said, individuals and duos can still benefit from BoomTown’s “Launch” package. Compare all products here.

Why we picked it

BoomTown earns its place for its excellent pay-per-click (PPC) advertising integrations and its versatile suite of real estate tools, from IDX-enabled websites with customizable themes to advanced CRM and lead generation capabilities. BoomTown caters to the diverse needs of real estate professionals, starting with individual products to packages meant to serve agencies of 25+ people. Its tiered packages include features like an AI-powered smart CRM, automated marketing tools, comprehensive listing management and training resources for real estate professionals.


Buying Options

See Details



  • Pros + Cons

    Pros:

    • Integrations with Facebook ads and Google PPC
    • Conversion-optimized website design
    • Option for agents to book a demo directly

    Cons:

    • Limited options for content marketing
    • Agents do not own the leads generated on the platform

  • Notable features

    • IDX-enabled website builder for listing integration
    • Predictive CRM system for AI-supported client management
    • Templates designed to maximize email sign-ups

Logo-Real-Geeks

RealGeeks

Starting at $299 per month

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Who it’s for

RealGeeks is designed for single agents, teams and brokerages aiming to scale their business with a mix of online presence and client management tools.

Why we picked it

Real Geeks excels in the real estate tech market with its dynamic range of tools designed for maximum lead generation and client management efficiency. From IDX websites optimized for conversions to the innovative Geek AI for automated engagement and a comprehensive CRM system for effective lead tracking and nurturing, the platform is a one-stop solution for agents and brokerages. Its competitive pricing, coupled with advanced features like automated email drip systems, SMS autoresponders, and a mobile app, positions Real Geeks as a powerful ally for real estate professionals aiming to streamline their marketing efforts and enhance client interactions.


Buying Options

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  • Pros + Cons

    Pros:

    • Comprehensive IDX websites designed for high conversion rates
    • Property valuation tool helps generates qualified leads
    • Automated email drip system & SMS autoresponders streamlines lead nurturing
    • Facebook PPC tool simplifies Facebook advertising
    • Geek AI provides AI-driven auto-engagement assistant
    • Websites are designed to increase sign-up rates
    • Mobile-friendly CRM supports lead management

    Cons:

    • The range of features might require time to fully master (learning curve)
    • Heavily relies on digital channels for lead generation (not ideal for in-person events)
    • Some advanced features and tools might incur extra charges

  • Notable features

    • Market reports provide insights into the real estate market
    • Integrations with various tools for enhanced functionality.
    • Customizable marketing campaigns for specific service areas
    • User-friendly customer experience provides interactive maps, street views and new property alerts

Logo-Real-Geeks

IXACT Contact

Starting at $38 per month, billed annually

Visit Website

Who it’s for

Real estate agents and teams who want a comprehensive, user-friendly CRM to manage contacts and enhance business productivity.

Why we picked it

IXACT Contact positions itself as a smart assistant, focusing on simplifying contact management and automating key tasks. Its blend of intuitive design, automated reminders and powerful sync capabilities make it a go-to choice for agents aiming to streamline their workflows and improve client engagement.


Buying Options

See Details



  • Pros + Cons

    Pros:

    • Attractive and intuitive user interface for ease of use
    • Customizable home page dashboard for personalized experience
    • Automated task and appointment reminders to stay on schedule
    • Keep in Touch Dashboard helps you set up birthday reminders, move-in anniversaries and done-for-you ghostwritten monthly e-newsletters
    • Comprehensive email marketing and direct mail marketing tools

    Cons:

    • The provided website is relatively basic and lacks some advanced features
      Add-ons can increase the overall cost, making it less affordable

  • Notable features

    • Rich contact profiles add personalized touches to client management
    • Real-time synchronization with Google, Outlook and more
    • Mobile app available on iPhone and Android for on-the-go access
    • Social Stream add-on for automated social media posting
    • Concierge support services for personalized setup and ongoing assistance

Top Producer logo; a real estate CRM or customer relationship management software

Top Producer

Starting at $109 per month for one user

Visit Website

Who it’s for

Top Producer is best suited for mid-level agents, teams, and brokerages focused on upscaling their business and boosting Gross Commission Income (GCI). It’s tailored specifically for agents ready to streamline their lead generation and workflow automation.

Why we picked it

Top Producer’s platform distinguishes itself with several lead generation tools and streamlined CRM workflows. For instance, the platform’s CRM is equipped with AI-driven insights that help you get a 360-degree view of the contacts in your database and personalize your interactions. Along with MLS integration, there are helpful follow-up tools and solutions for automated social media lead generation and multi-channel auto lead nurture.


Buying Options

See Details



  • Pros + Cons

    Pros:

    • Customizable and user-friendly dashboard
    • Market Snapshot tool for up-to-date market intelligence
    • Diverse lead generation tools to suit various needs
    • Good customer service reputation

    Cons:

    • Limited integration with the provided agent website

  • Notable features

    • Social Connect service for social media ad creation and lead generation
    • Smart Targeting using AI for identifying potential sellers
    • FiveStreet tool for automated lead follow-up
    • Comprehensive transaction management tools with visual timelines.

Logo-HouseCanary

HouseCanary

Starting Price: Inquire to learn buying options

Visit Website

Who it’s for

HouseCanary is designed for a range of real estate professionals including mortgage lenders, real estate investors, capital markets and private lenders. It’s an ideal solution for those seeking AI-powered valuation and brokerage services in the residential real estate sector.

Why we picked it

HouseCanary stands out due to its innovative technology, combining artificial intelligence (AI) and image recognition to provide actionable insights from extensive real estate data. It is quickly becoming a go-to valuation tool for professionals in the real estate world.


Buying Options

See Details



  • Pros + Cons

    Pros:

    • State-of-the-art AI-powered solutions for real estate valuation
    • Comprehensive brokerage services covering a vast number of properties
    • Advanced data-driven tools for investment analysis and decision-making
    • Price Match Guarantee for their valuation products

    Cons:

    • May require technical proficiency to fully leverage the AI and analytics tools

  • Notable features

    • In-depth valuation models trained with decades of data
    • Brokerage solutions for quick and informed property valuations
    • Real-time market insights and analytics for various real estate segments
    • Software and services that power major financial institutions and private lenders

Realvolve logo; a real estate CRM or customer relationship management software

Realvolve

Starting as low as $23 per user per month (paid yearly) for teams; Pro plan at $49 per month

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Who it’s for

Realvolve is ideal for both buyer and seller’s agents, particularly teams focused on automated relationship management. It’s well-suited for real estate professionals seeking to streamline their client interactions and process management.

Why we picked it

Realvolve stands out for its commitment to enhancing and automating real estate relationships. It offers a balance of simplicity and functionality, providing essential tools without overcomplicating the user experience with unnecessary features. With its focus on detailed workflow automation, extensive template libraries and integrated management tools, it empowers agents to efficiently handle more transactions while maintaining high-quality customer service.


Buying Options

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  • Pros + Cons

    Pros:

    • Customizable CRM pipelines for efficient client management
    • Advanced custom automation tailored for diverse real estate processes
    • A comprehensive workflow library with industry expert content
    • User-friendly and customizable dashboard
    • Detailed notes and correspondence tracking for complete communication management

    Cons:

    • Some complex automation series can be less intuitive, requiring time to learn
    • Limited in terms of native integrations (there’s none for Google calendar; users must connect it through Zapier)

  • Notable features

    • Advanced ‘Workflows’ feature for sophisticated automation
    • Extensive pre-designed workflow library for various real estate scenarios
    • Customizable templates for emails and social media
    • Integrated calendar and activities management for streamlined scheduling
    • In-depth lead follow-up and nurturing tools to foster meaningful client relationships

The full picture

In today’s ever-changing real estate market, agents and brokerages are constantly seeking ways to stay ahead. Software like PropertyBase, Wise Agent, Zurple and more offer various functionalities that cater to every agent’s needs. From CRM and lead generation to transaction management and email nurturing, each software has its unique strengths. The common thread is their ability to enhance efficiency and client management, crucial for success in today’s market.

Agents should choose the right software considering their specific requirements, budget, and the size of their team to fully leverage these digital tools and maximize their business potential.

Our methodology

HousingWire is the destination for industry leaders and decision makers to stay informed and stay ahead of what’s going on in the constantly evolving U.S. housing industry.

To determine the best real estate software for industry professionals, we analyzed dozens of products and platforms, viewed demos and spoke with agents on our editorial team, weighing the pros and cons of each product alongside both quantitative and qualitative data like price, notable features, ease of use, return on investment, client support and customer reviews.

We crawled the web so you don’t have to, analyzing a wide sampling of reviews across social media, the Better Business Bureau (BBB) and online discussion forums.

Frequently asked questions


  • What software do real estate agents use?

    Real estate agents are increasingly leveraging sophisticated real estate software like Realvolve, HouseCanary and Top Producer to streamline their operations. These platforms offer a range of functionalities from advanced CRM systems, automated workflow management, to AI-powered valuation and analytics tools, catering to the dynamic needs of today’s real estate professionals.


  • Which software is best for real estate business?

    The best software for a real estate business depends on specific needs. For teams focused on automated relationship management, Realvolve offers customizable CRM pipelines and complex automation. HouseCanary is ideal for those needing AI-powered valuation solutions, while Top Producer is suited for agents seeking extensive lead generation options and workflow simplification.


  • What is the best lead generation software for real estate?

    For effective lead generation in real estate, software like Top Producer and Realvolve are highly recommended. They provide robust tools for capturing and nurturing leads, with features like customizable email templates, social media integration and advanced CRM functionalities tailored for real estate scenarios.


  • What is a CRM software for real estate?

    A customer relationship management software (CRM), such as PropertyBase, Boomtown, Realvolve and Top Producer, is designed to help agents manage client interactions, automate workflows and enhance communication. These tools offer features like detailed client profiles, automated follow-ups, lead nurturing and transaction reminders to streamline client relationship processes in real estate businesses.

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More home sellers on the East Coast are getting in on the commission lawsuit action.

Plaintiffs in Florida and Pennsylvania filed lawsuits on Monday, accusing real estate industry players of allegedly colluding to artificially inflate real estate agent commissions. Both lawsuits are seeking class-action status.

Similar to the other commission lawsuits, the latest two take aim at the National Association of Realtors’ Participation Rule, which requires the listing broker to make a blanket offer of compensation to the buyer’s broker to list the property on the MLS.

The Florida commission lawsuit was filed by Parker Holding Group, a Panama City-based firm that sold homes in March and August 2021, in Circuit Court of the 11th Judicial Circuit in and for Miami-Dade County.

Defendants in the lawsuit include the Florida Association of Realtors, the nation’s largest state Realtor group with 238,000 members, and 16 large local brokerages, with agent counts ranging from 655 to nearly 4,000. Brokerages named in the suit include The Keyes Company, LPT Realty, Charles Rutenberg Realty, Charles Rutenberg Realty-Orlando, United Realty Group, The K Company Realty, Florida Homes Realty & Mortgage, Dalton Wade, Avanti Way Realty, MVP Realty Associates, Florida Realty of Miami, Lifestyle International Realty, Watson Realty, Premiere Plus Realty, Future Home Realty and Michael Saunders & Company.

Like the other commission lawsuits, the Parker suit alleges that the defendants colluded “to impose, implement, and enforce anticompetitive restraints that cause home sellers in Florida to pay inflated commissions in connection with the sale of their homes.”

Because this is a state lawsuit, the complaint claims the alleged behavior is in violation of the Florida Antitrust Act of 1980 and the Florida Deceptive and Unfair Trade Practices Act, and not the Federal Sherman Antitrust Act.

The complaint names local Realtor associations, MLSs and the brokerages’ employees and agents as co-conspirators, accusing them of using their control over the state’s Realtor association-affiliated MLSs to impose rules from NAR that allegedly promote anticompetitive practices.

“In a raw demonstration of market power, the Florida Realtor MLSs overturn the natural order of a rational price system where home sellers and home buyers each separately bargain and pay for the services provided to each of them,” the complaint alleges.

The proposed class for the suit includes all Florida citizens who have sold a property through one of the state’s Realtor association-affiliated MLSs and paid a buyer broker commission between Dec. 4, 2019 and the present.

The plaintiffs are demanding a jury trial, treble damages, coverage of the cost of the suit and a permanent injunction “to permanently enjoin and restrain Defendants from establishing the same or similar rules, policies, or practices as those challenged in this action in the future.”

In an email, Marla Martin, a spokesperson for Florida Realtors, said the trade group was working on a statement about the allegations.

Juan Baixeras, the broker/owner of family-run Florida Realty of Miami, said he is hopeful that the state Realtor association will help him out and offer guidance.

“These allegations are absurd. It’s just law firms trying to cash in on the previous success of the other lawsuit,” he wrote in an email. “We have never fixed prices. Our commission has always been negotiable. We are a 100% commission office, we get paid a flat fee of $355 no matter what commission comes in. So, price fixing commissions would not help us at all, we would still make $355.”

Another commission lawsuit in Pennsylvania was filed by Homesellers Spring Way Center, John and Nancy Moratis and Nancy Wehrheim in U.S. District Court for the Western District of Pennsylvania. Defendants in the suit include West Penn MLS, a local broker-owned MLS that is not affiliated with NAR, and eight local brokerages, including Berkshire Hathaway HomeServices The Preferred Realty, NRT Philadelphia LLC, Piatt Sotheby’s International Realty, NextHome PPM Realty, NextHome Dynamic, Realty One Group Gold Standard, Realty One Group Platinum and Realty One Group Horizon.

Despite not being affiliated with a Realtor association, West Penn MLS has adopted a rule similar to NAR’s Participation Rule.

The complaint alleges that the rule is anticompetitive because “it compels the seller to compensate the broker representing the purchaser even though that broker should be working for the purchaser, not the seller; it mandates a ‘blanket offer,’ meaning that the same compensation must be offered to every buyer’s broker, regardless of skill, experience, or the services provided; and it has the effect of encouraging ‘steering’ by buyer-brokers, because it incentivizes them to direct their clients to properties with higher commission offers.”

The Center suit complaint cites the Sitzer/Burnett case, stating that the defendants’ alleged practices “are not unique; rather, they are part and parcel of nation-wide collusion within the real estate industry to maintain inflated commissions.”

The lawsuit also names co-conspirators, including “local and state Realtor associations,” as well as “other brokerages within that geographic area.”

The proposed class for the lawsuit includes all home sellers who used a listing agent or broker affiliated with or employed by one of the brokerage defendants in the sale of a home listed on the West Penn MLS, and who paid a commission to the buyer’s broker.

This suit also demands a jury trial, treble damages, coverage of the cost of the suit and a permanent injunction “enjoining Defendants from (1) requiring that sellers pay the buyer broker and (2) continuing to restrict competition among residential real estate brokers in the manner set forth above,” according to court records.

The two new commission lawsuits are just the latest in an ever-growing pile of copycat cases that have been filed since late October when a Missouri jury found the real estate industry liable for colluding to artificially inflate agent commissions in the Sitzer/Burnett trial. A motion for injunctive relief has yet to be filed in that lawsuit and a final ruling from the judge is not expected until spring 2024.

Editor’s note: HousingWire reached out to all of the defendants in the latest lawsuits for comment and will update this story as comments are returned.



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Pennymac Financial Services is the latest mortgage company to issue debt in a challenging housing market. The California-based company announced on Wednesday it intends to offer a $650 million aggregate principal amount of senior notes due in 2029. 

“Proceeds from the offering will be used to repay a portion of the Company’s secured term notes due 2025 and for other general corporate purposes,” Pennymac said in an 8-K filing with the Securities and Exchange Commission (SEC). 

Analysts see mortgage companies issuing debt as a sign that market conditions may improve in 2024. Lenders are raising more money to invest in their business, improve liquidity and increase the share of unsecured debt, which has no collateral, on their balance sheet. 

In October, HousingWire reported that Freedom Mortgage and PennyMac Mortgage Investment Trust moved to raise money through debt offerings with high investor demand. For example, Freedom raised $1.3 billion in about 24 hours, higher than the $1 billion expected by the company, reflecting an oversubscribed deal.

Other peers would follow suit, analysts said at that time.  

Pennymac Financial Services said its notes, to be offered in a private placement to qualified institutional buyers, will be “fully and unconditionally guaranteed on an unsecured senior basis.” The offer is subject to market conditions and other factors. 

At the end of September, Pennymac had a debt-to-equity ratio of 2.6 times, lower than its target of 3.5 times.

In total, $1.8 billion was unsecured debt, with $650 million notes at 5.357% due in October 2025, which is expected to be replaced. The company also has $650 million at 4.250% due in 2029 and $500 million at 5.750% due in 2031.  

Pennymac also informed the market this week that an arbitrator concluded the company has to pay $155.2 million to Black Knight in damages related to a breach of contract claim. 

In 2019, Black Knight filed a lawsuit accusing Pennymac of copying its mortgage servicing platform, MSP, to create its Servicing Systems Environment (SSE) platform. 

The arbitrator also concluded that Pennymac can keep all its intellectual property and software, including SSE, “free and clear of any restrictions on use.” 

Companies can still move to correct, modify or vacate the interim award before a state court confirms it. 



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