Mark Birschback and his team seek to drive innovation in the residential and commercial real estate markets and benefits to the National Association of Realtors’ members through strategic relationships with a broad range of business and technology players. In his role at the association, Birschbach is a key thought leader and innovator in real estate. He has recently substantially expanded NAR’s innovation efforts through several key initiatives including launching NAR’s Emerging Technology group to identify and research emerging technology with potential to enrich or disrupt the housing industry and create relationships to influence their development in a way that benefits real estate professionals. Birschbach is a founding team member of NAR’s award-winning REACH technology program. He also leads Second Century Ventures, NAR’s strategic investment arm, investing in technologies that are transforming the real estate industry and NAR’s Big Tech Initiatives, a team that creates relationships with large cap tech companies and collaborates on technology and innovation ideas that can impact the future housing market. Additionally, Birschbach launched NAR’s Innovation, Opportunity, Investment Summit, an annual conference that connects innovators, capital investors and leaders in the real estate community to identify and create opportunities among the groups and drive innovation in the real estate industry.